Louis Yiu ᱨᱮᱱᱟᱜ Sinten ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Sinten ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
Louis Yiu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: SINTEN Coffee Roastery
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#158597 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sinten ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮᱱᱟᱜ ᱪᱮᱞᱮᱧ ᱫᱚ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱪᱮᱫ ᱞᱮᱠᱟ ᱛᱮ ᱩᱫᱩᱜᱚᱜ-ᱟ ᱡᱮ ᱥᱤᱱᱴᱮᱱ ᱠᱚᱯᱷᱤ ᱨᱚᱣᱟᱥᱴᱚᱨᱤ ᱜᱟᱹᱠᱷᱩᱲᱤᱭᱟᱹ ᱠᱚ ᱥᱟᱶ ᱡᱚᱛᱚ ᱠᱷᱚᱱ ᱱᱟᱶᱟ ᱛᱟᱹᱨᱩᱵ, ᱵᱷᱟᱡᱟ ᱠᱚᱯᱷᱤ ᱥᱤᱢ ᱨᱮᱱᱟᱜ ᱥᱩᱸᱜᱷᱟ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱨᱚᱵᱽ ᱨᱮᱱᱟᱜ ᱯᱷᱚᱞᱚᱣ᱾ ᱵᱨᱟᱱᱰ ᱢᱮᱥᱮᱡᱽ ᱫᱚ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱥᱟᱶ ᱵᱮᱜᱟᱨ ᱛᱚᱯᱟᱜ ᱢᱮᱥᱟ ᱞᱟᱹᱜᱤᱫ, ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱫᱚ ᱵᱤᱪᱷᱟᱹ ᱟᱨ ᱵᱤᱠᱷᱚᱱᱰᱚᱱ ᱰᱟᱦᱟᱨ ᱛᱮ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱨᱮᱱᱟᱜ ᱱᱤᱭᱚᱢ ᱠᱷᱚᱱ ᱤᱱᱥᱯᱤᱨᱮᱥᱚᱱ ᱧᱟᱢ ᱞᱮᱫᱟ᱾ ᱯᱨᱤᱢᱤᱭᱚᱢ ᱠᱚᱯᱷᱤ ᱨᱮᱱᱟᱜ ᱯᱩᱨᱟᱹ ᱯᱷᱟᱭᱫᱟ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱥᱚᱦᱤ ᱢᱟᱯ ᱫᱚ ᱞᱟᱭᱤᱱ ᱛᱮ ᱩᱫᱩᱜ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱤᱡᱩᱣᱟᱞ ᱞᱮᱠᱟᱛᱮ ᱰᱷᱮᱨ ᱢᱚᱱᱮ ᱡᱤᱛᱠᱟᱹᱨ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sinten ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sinten ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm - ᱴᱮᱜ ᱠᱚ
- Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- One color printing. Material: Moisture-proof zipper bag and paper
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
- ᱯᱨᱮᱨᱚᱱᱟ
- The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project duration is 2 months and is designed in Taipei.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series. - ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belongs to Sinten Coffee Roastery
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- A.S.M.D. Creations
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
