T'aom Primary Function: ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
T'aom Primary Function: ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ
Client: Binggrae
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Primary Function: ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ
Book Text: T'aom ge ott ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱨᱮᱯᱷᱨᱤᱡᱨᱮᱴᱮᱰ ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱷᱟᱹᱞᱤ ᱯᱨᱟᱠᱩᱨᱛᱤᱭᱟᱹᱱ ᱵᱚᱦᱚᱠ ᱠᱚ ᱠᱷᱚᱱ ᱴᱷᱮᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ। ᱵᱨᱟᱸᱰ ᱞᱚᱜᱚ ᱨᱮ "ᱠᱚᱴᱮᱥᱚᱱ ᱢᱟᱨᱠᱥ" ᱠᱚ ᱨᱚᱝ ᱮᱠᱥᱮᱸᱴ ᱞᱮᱠᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱚᱨᱩᱨ ᱨᱮ ᱱᱟᱶᱟ ᱨᱮᱱᱟᱜ ᱵᱚᱦᱚᱠ ᱠᱚ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱫᱮᱠᱷᱟᱣ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱮ ᱚᱲᱟᱜ ᱨᱮᱱᱟᱜ ᱡᱚᱛᱚ ᱚᱨᱩᱨ ᱢᱤᱫ ᱛᱮ ᱧᱮᱞ ᱦᱚᱸ ᱟᱠᱟᱱᱟ। ᱯᱮᱠᱮᱡᱤᱝ ᱱᱚᱶᱟ ᱞᱟᱹᱜᱤᱫ ᱯᱞᱟᱱ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱟᱪᱷᱭᱟ ᱠᱚᱢ ᱦᱚᱪᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ। ᱢᱤᱫ ᱥᱴᱨᱤᱯ ᱠᱮᱯ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱞᱤᱰ ᱵᱟᱫᱟᱞ ᱠᱮᱫᱟ, ᱟᱨ ᱤᱠᱚ ᱞᱮᱵᱮᱞ (eco label) ᱫᱟᱜ ᱥᱟᱶ ᱚᱠᱟᱲ ᱠᱟᱱᱟ ᱞᱚᱜᱚᱱ ᱛᱮ ᱠᱷᱚᱱᱟ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱛᱮ ᱠᱷᱚᱞᱟᱭ ᱛᱩᱭᱟᱹ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱜᱟᱦᱟᱜ ᱠᱟᱛᱮ ᱠᱚ ᱨᱤᱥᱟᱭᱠᱞᱤᱝ (recycling) ᱛᱟᱦᱮᱸᱱᱮᱭᱟᱜᱼᱟ। T'aom ᱨᱮᱱᱟᱜ ᱠᱮᱛᱮᱡ ᱨᱮ ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱵᱚᱛᱚᱞ, ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱠᱟᱨᱴᱚᱱ ᱟᱨ ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱪᱤᱴᱟᱹᱲ ᱠᱩᱢᱰᱟ (ice cream) ᱵᱟᱨ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
T'aom Primary Function: ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ T'aom Primary Function: ᱡᱚᱢ ᱨᱚᱦᱚᱲ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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