Lance Francisco ᱨᱮᱱᱟᱜ Kurimu Ice Cream ᱟᱭᱥᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Kurimu Ice Cream ᱟᱭᱥᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ
Lance Francisco ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Lance Francisco
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#158814 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kurimu Ice Cream ᱟᱭᱥᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱩᱨᱤᱢᱩ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱯᱤᱱᱴ ᱠᱚᱴᱷᱤ ᱨᱮ ᱦᱚᱪᱚ ᱟᱭᱥᱠᱨᱤᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱚᱨᱟᱣᱟᱭ ᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱡᱟᱯᱟᱱᱤ ᱢᱤᱱᱤᱢᱟᱞᱤᱡᱚᱢ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱭᱟ ᱩᱫᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱡᱚᱛᱚ ᱯᱷᱞᱮᱣᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱮᱠᱟ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱪᱤᱛᱟᱹᱨ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱢᱚᱴᱟ ᱟᱨ ᱴᱤᱠᱤᱱ ᱠᱟᱜᱚᱡᱵᱚᱨᱰ ᱛᱮ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱴᱟᱜ-ᱟᱭ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱪᱷᱟᱭᱟ ᱠᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱥᱟᱯᱴᱣᱮᱭᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱨᱚᱝ ᱠᱚ ᱠᱚ ᱮᱠᱮᱛᱟᱨᱟ ᱮᱛᱚᱦᱚᱵ ᱞᱟᱹᱜᱤᱫ ᱚᱯᱷᱥᱮᱴ ᱯᱨᱤᱸᱴᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ-ᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱯᱨᱚᱴᱚᱴᱟᱭᱤᱯ ᱠᱚ ᱯᱚᱨᱡᱟ ᱮᱱᱟ᱾ ᱛᱟᱞᱚᱜ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱞᱮᱭᱟᱩᱴ ᱚᱠᱟ ᱯᱨᱚᱰᱚᱠᱴ ᱨᱮ ᱡᱟᱜᱟᱛᱚᱨ ᱛᱷᱤᱨ ᱛᱚᱭᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱠᱟᱛᱮᱡ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱦᱮᱸ ᱮᱢ ᱚᱠᱟᱭ᱾ ᱱᱚᱶᱟ ᱯᱷᱚᱲᱟᱣ ᱵᱽᱨᱮᱸᱰ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱤᱜᱤᱨᱤ ᱥᱩᱨᱩᱡ ᱡᱤᱱᱤᱥ ᱠᱚ ᱥᱟᱦᱟᱭ ᱮᱫᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kurimu Ice Cream ᱟᱭᱥᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kurimu Ice Cream ᱟᱭᱥᱠᱨᱤᱢ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm - ᱴᱮᱜ ᱠᱚ
- Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2020 in Manila, Philippines.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyright, Lance Francisco.
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