Satine Fresh Milk ᱫᱩᱫᱷ ᱯᱮᱴᱟᱨᱮᱡᱽ by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Satine Fresh Milk ᱫᱩᱫᱷ ᱯᱮᱴᱟᱨᱮᱡᱽ
by Pesign
Client: Yili Group
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk ᱫᱩᱫᱷ ᱯᱮᱴᱟᱨᱮᱡᱽ
ᱥᱟᱴᱤᱱ ᱯᱨᱮᱥ ᱫᱩᱫᱷ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱥᱤᱢᱟᱱ ᱮᱰᱤᱥᱚᱱ ᱯᱮᱴᱟᱨᱮᱡᱽ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱤᱫ ᱫᱩᱫᱷ ᱯᱨᱳᱰᱚᱠᱴ ᱞᱟᱹᱜᱤᱫ ᱾ ᱟᱭ ᱠᱚᱴᱷᱟ ᱠᱚ ᱫᱩᱫᱷ ᱠᱮᱱ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ PE ᱯᱞᱟᱥᱴᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠ ᱨᱩᱯ ᱠᱚ ᱢᱤᱫ ᱰᱨᱮᱜᱚᱱ (ᱫᱨᱟᱜᱚᱱ) ᱚᱛᱟ ᱨᱮ ᱵᱟᱰᱟᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱤ ᱥᱩᱵᱷ ᱨᱟᱹᱯᱩᱫ ᱨᱮᱭᱟᱜ ᱛᱟᱨᱟᱢ ᱟᱨ ᱵᱟᱦᱟ ᱠᱚ ᱛᱮ ᱪᱟᱨᱤᱚ ᱠᱟᱱᱟ, ᱟᱨᱦᱚᱸ ᱮᱠᱟ ᱠᱚ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱱᱟᱣᱟ ᱥᱮᱨᱮᱞ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱠᱟᱱᱟ ᱾ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱡᱚᱠᱷᱨᱟᱹ ᱠᱟᱞᱟ ᱛᱮ ᱮᱢᱟᱱ ᱮᱴᱟᱜ ᱢᱤᱫ ᱦᱚᱞᱚᱭᱤᱝ ᱯᱨᱚᱥᱮᱥ ᱫᱟᱨᱟᱭ ᱡᱩᱛᱤ ᱪᱤᱠᱟᱹ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ ᱾ ᱫᱩᱫᱷ ᱡᱚᱢᱚᱜ ᱛᱟᱭᱚᱢ ᱛᱮ, ᱯᱮᱴᱟᱨᱮᱡᱽ ᱠᱚ ᱦᱚᱲᱟ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱮ ᱟᱨ ᱮᱠᱟ ᱴᱷᱮᱱ ᱵᱮᱵᱚᱦᱟᱨ ᱮᱫᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱮ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱞᱮᱠᱟ ᱠᱮ ᱠᱮᱸᱰᱤ ᱫᱚᱦᱚᱭ ᱞᱟᱹᱜᱤᱫ ᱟᱡᱟᱛᱚ ᱵᱮᱜᱽ, ᱨᱟᱹᱛᱤ ᱨᱮ ᱰᱟᱦᱟᱨ ᱟᱠᱟᱭ ᱟᱨᱦᱚᱸ ᱨᱟᱹᱯᱩᱫ ᱞᱮᱴᱮᱨᱱ ᱞᱮᱠᱟ ᱛᱮ ᱾ ᱱᱚᱶᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱚ ᱡᱟᱦᱟᱸ ᱟᱹᱲᱩᱭ ᱠᱚ ᱠᱚᱢ ᱚᱰᱚᱠ ᱠᱟᱛᱮᱡ ᱟᱨ ᱨᱟᱹᱯᱩᱫ ᱯᱮᱴᱟᱨᱮᱡᱽ ᱨᱮᱭᱟᱜ ᱡᱤᱶᱤ ᱠᱟᱞ ᱡᱩᱫ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Satine Fresh Milk ᱫᱩᱫᱷ ᱯᱮᱴᱟᱨᱮᱡᱽ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Satine Fresh Milk ᱫᱩᱫᱷ ᱯᱮᱴᱟᱨᱮᱡᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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