Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin ᱨᱮᱱᱟᱜ Xilin Gol Cheese चीज़ पेकेजिं ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Xilin Gol Cheese चीज़ पेकेजिं
Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Xilin Gol League Brand Building Promotion Centre
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
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Xilin Gol Cheese चीज़ पेकेजिं ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱤᱞᱤᱱ ᱜᱚᱞ ᱪᱤᱡ ᱠᱟᱱᱟ ᱮᱢ ᱥᱤᱞᱤᱱ ᱜᱚᱞ ᱜᱷᱟᱥ ᱢᱮᱰᱟᱱ ᱠᱷᱚᱱ ᱚᱲᱟᱠ ᱟᱠᱟᱱ ᱪᱤᱡ ᱥᱟᱢᱟᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱮᱱᱠᱷᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱪᱚᱠᱚᱞᱮᱡ ᱵᱚᱠᱥ ᱪᱮᱛᱟᱱ ᱟᱨ ᱞᱟᱛᱟᱨ ᱨᱮ ᱡᱷᱤᱡᱽᱟᱣ ᱟᱨ ᱵᱚᱸᱫᱚᱭ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱞ ᱠᱟᱜᱚᱡ ᱟᱨ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱰᱮ ᱦᱩᱰᱤᱧ ᱡᱩᱴ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱭᱩᱨᱴ (yurt) ᱚᱲᱟᱠ ᱥᱮᱱ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱨᱮ ᱾ ᱥᱟᱶᱛᱮ ᱟᱨ ᱛᱟᱭᱚᱢ ᱨᱮ ᱫᱮᱠᱷᱟ ᱟᱠᱟᱱ ᱴᱨᱟᱸᱥᱯᱟᱨᱮᱸᱴ ᱥᱤᱴ ᱠᱚ ᱨᱮ ᱪᱤᱡ ᱯᱚᱨᱤᱣᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱨ ᱠᱚ ᱪᱷᱟᱯᱟ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ ᱾ ᱵᱟᱨᱟᱭ ᱯᱟᱦᱴᱟ ᱨᱮ ᱫᱮᱠᱷᱟ ᱟᱠᱟᱱ ᱨᱩᱯ ᱟᱨ ᱚᱱᱚᱲ ᱠᱚ ᱞᱮᱴᱚᱨᱯᱨᱮᱥ (letterpress) ᱪᱷᱟᱯᱟ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱤᱛᱩᱲ ᱨᱮᱭᱟᱜ ᱠᱮᱥ ᱵᱚᱸᱫᱚᱭ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱰᱮ ᱜᱷᱟᱥ ᱢᱮᱰᱟᱱ ᱨᱮᱭᱟᱜ ᱪᱮᱦᱟᱨᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱨ ᱫᱮᱠᱷᱟ ᱦᱚᱪᱚᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱢᱚᱝᱜᱚᱞᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱥᱚᱨᱮᱡ ᱟᱨ ᱚᱱᱟ ᱟᱭᱩᱨ ᱨᱮᱭᱟᱜ ᱜᱨᱟᱯᱷᱤᱠ ᱟᱨᱴ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Xilin Gol Cheese चीज़ पेकेजिं ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Xilin Gol Cheese चीज़ पेकेजिं ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm - ᱴᱮᱜ ᱠᱚ
- Cheese, Food, Packaging Design, Branding, Products
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Interpersonal Design Theory, Anthropomorphic Design
- ᱯᱨᱮᱨᱚᱱᱟ
- Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was completed in Hangzhou, China, on October 10, 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.
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