Innovation Design Studio ᱨᱮᱱᱟᱜ Mtown Makadi Heights साहार मझि

Innovation Design Studio ᱨᱮᱱᱟᱜ Mtown Makadi Heights साहार मझि ᱫᱚ ᱱᱚᱜᱚᱨ ᱭᱚᱡᱚᱱᱟ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱱᱚᱜᱚᱨ ᱭᱚᱡᱚᱱᱟ· 2024

Mtown Makadi Heights साहार मझि

Innovation Design Studio ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Innovation Design Studio

ᱱᱚᱜᱚᱨ ᱭᱚᱡᱚᱱᱟ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Mtown Makadi Heights साहार मझि ᱵᱟᱵᱚᱛ ᱛᱮ

Mtown डिजाइन मित् गोटेन् केन्द्रीय रीढ़ आडा तेयार अकाना, बिल्डिंग ब्लक को संगे प्रोजेक्ट आर मुख्य नोड आडा जोड़ाव लागित्। क्लस्टर को मझिरे लाटु पियाजा को अलग अलग अनुभव को एमा। केन्द्रीय पार्क आडा उदुक रे हरित रीढ़ तेयार रे, प्रकृति सांगे गहीर संबंध बढ़ावआ। इ डिजाइन भलाई को प्राथमिकता एमा, बासिन्दा आर समुदाय आडा समाजिक, जिविरियाक्, मानसिक आर भावना बाबत् प्रभाव नेलेड़ सीटिंग रे। इ डिजाइन मित् भलाई केन्द्रित ठाव आर चलाव जोग्य आडा संपूर्ण नेल एड़ा दोहो एडा। सकम बोसोर घिरिं आनन्ददायक चलाव बानाव लागित् रीढ़ टांग रे छाय राकाब् ठाव को जोड़ रे गोटेन् मुख्य लक्ष्य काना।

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Mtown Makadi Heights साहार मझि ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mtown Makadi Heights साहार मझि ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: M-Town design revolves around a central spine, incorporating building blocks to connect the project with the main node. Intimate piazzas between clusters offer diverse experiences. Creating a green spine overlooking the central park, promotes a deeper connection with nature. The design prioritizes well-being, considering social, physical, mental, and emotional effects on occupants and communities. The design reflects a holistic approach focusing on well-being-centric space and walkability.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Land Area:197,000 sqm
Footprint: 20%
BUA: 101,500 sqm
Level difference 23 meters
Land Dimensions: 655m x 420m
46% of the Built-up area is dedicated for residential units and the rest is dedicated for the retail, commercial, hotels and amenities.
Surrounded by residential neighborhoods
ᱴᱮᱜ ᱠᱚ: downtown, Mixed-use, spine, spiralspine, Mtown, Nightlife, alive, Integrated, Wellness, Walkabletown
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The design was produced after a back and forth open discussions with the client to get a full understanding of their requirements. We started by introducing three different directions which gave us the opportunity to brainstorm with the client unlocking the full potential of our concept design. We used AutoCad, Sketchup, 3Dmax, Photoshop and InDesign to illustrate and present our design.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The main challenge while designing this project was the level difference within the site and how to make use of that 20m difference creating an interesting integrated outdoor space. The other challenge was to come Up with an innovative downtown fabric and creating different vibe for each cluster connecting them all with the main spine harmoniously.
Another challenge is to keep this large open space walkable and safe for pedestrians without vehicles interference.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Our research was based on the site studies and analysis in terms of contour lines, level difference, climate impact, the surrounding and the accessibility to the site whether for vehicles or the pedestrians access. In addition to the sea view studies. Our research was also focusing how to incorporate the wellness principles within the design as we believe that the urban fabric and architecture has a high impact on the well-being of the end-user.
ᱯᱨᱮᱨᱚᱱᱟ: Inspired by the unique shape of the land, the level difference within the land and the wellness concept. We are very keen to implement wellness principles within our design as we believe the urban and architecture fabric has a huge impact on the mood and well-being of the user.
The shape of the land effortlessly imposed the concept of the spiral spine connecting all the clusters and amenities with the main node and the sky piazza created as an outdoor amphitheater welcoming musical festivals.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The design process started in September 2023 and the project is under construction, located in the heart of Makadi Heights, merely 20 minutes from Hurghada by the Red Sea in Egypt. Makadi Height stands as a central hub, situated at the peak of Makadi Bay, at an advantageous location, positioned 78meter above sea level.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: Crafted with meticulous attention, our
design philosophy centers on creating
an environment that seamlessly weaves
together all essential facilities and amenities.
The intention is to craft a fully integrated
town where every conceivable need is not
only met but exceeded.
Our commitment to thoughtful planning
ensures that residents experience the
epitome of convenience and comfort,
making each aspect of daily life effortlessly
accessible within this meticulously designed
community.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Design Director: Mahmoud Farouk, Managing Director: Alaa Abdel Hamid, Design Manager: Abdel Rahman Elshafay, Architect: Ibrahim Ismail, Architect: Mahmoud El Amir, Architect: Ahmed Helmy, Architect: Ahmed Aly, Architect: Ahmed Nazir, Architect: Moustafa Salah, Design Management: Sandy Sawiris
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Main Image 3D Artist & Illustrator Atelier 23
Image #1 3D Artist & Illustrator Atelier 23
Image #2 3D Artist & Illustrator Atelier 23
Image #3 3D Artist & Illustrator Atelier 23
Image #4 3D Artist & Illustrator Innovation Design Studio