Yihe Dim Sum Packaging Design ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ by Ye Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Yihe Dim Sum Packaging Design ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ
by Ye Zhang
Client: Beijing Jiaotong University
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 15,702
- Verified Award Winner
- Verify Award Status for #159111
The Design
About Yihe Dim Sum Packaging Design ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ
Yihe Dim Sum ᱚᱠᱟ ᱠᱟᱱᱟ ᱢᱤᱫ ᱵᱮᱡᱤᱝ-ᱨᱮᱭᱟᱜ ᱨᱤᱛᱤ ᱨᱮᱭᱟᱜ ᱠᱮᱠ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱮᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ Summer Palace ᱨᱮ ᱟᱹᱰᱤ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱠᱚ ᱵᱚᱠᱥ ᱨᱮᱭᱟᱜ ᱢᱟᱸᱫᱟᱹᱨ 230 by 230 by 60 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱟᱨ ᱣᱟᱨ ᱫᱚ ᱴᱮ ᱦᱩᱰᱤᱧ ᱵᱚᱠᱥ 110 by 110 by 45 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱫᱚᱦᱚ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱟᱨ ᱴᱮ ᱦᱩᱰᱤᱧ Summer Palace ᱨᱮᱭᱟᱜ ᱵᱟᱲᱟᱭ ᱫᱟᱲᱮᱭᱟᱜ ᱡᱟᱭᱜᱟ ᱠᱚ ᱪᱤᱛᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱨ ᱴᱮ ᱠᱮᱠ ᱨᱚᱡᱟ ᱠᱚ ᱚᱠᱛᱚ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱨ ᱠᱚ ᱨᱮ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱪᱤᱱᱟ ᱚᱲᱟᱜ-ᱵᱮᱦᱟᱨ ᱟᱨ ᱛᱟᱦᱮᱸ ᱟᱨᱴ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱟᱨ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱪᱤᱛᱟᱨᱟᱜ ᱠᱚ ᱠᱷᱚᱱ ᱠᱚᱞᱟᱡ ᱮᱞᱤᱢᱮᱸᱴ ᱠᱚ ᱢᱮᱥᱟ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱠᱥ ᱨᱮ UV ᱛᱮ ᱪᱷᱟᱯᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱵᱤᱛᱚᱨ ᱞᱮᱭᱚᱨ ᱠᱚ, ᱵᱨᱚᱸᱡᱽ ᱠᱟᱱ ᱚᱲᱟᱜ ᱴᱮᱠᱥᱴ ᱟᱨ ᱰᱟᱭ-ᱠᱟᱴ ᱠᱚᱨᱤ ᱠᱚ ᱮᱴᱠᱮᱴᱮ ᱴᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Yihe Dim Sum Packaging Design ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yihe Dim Sum Packaging Design ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
- Dimensions & Packaging
- Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm - Tags
- The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
- Production Technology
- The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
- Design Challenge
- The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
- Research
- Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging. - Inspiration
- The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent. - Project Duration
- The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
- Operation Flow
- The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
- Patents
- This work is all original images not copyrighted.
- Team Members
- Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou - Image Credits
- This work is all original images not copyrighted.
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