Peng Guozhi ᱨᱮᱱᱟᱜ Green Field Watchmen ᱪᱟᱩᱞᱮ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Green Field Watchmen ᱪᱟᱩᱞᱮ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Peng Guozhi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Peng Guozhi Strategic Packaging Studio
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159138 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Green Field Watchmen ᱪᱟᱩᱞᱮ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱯᱟᱨᱤᱵᱮᱥᱤᱠ ᱪᱟᱩᱞᱮ ᱥᱤᱨᱤᱡ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱸ ᱢᱤᱫ ᱰᱷᱮᱨ ᱜᱦᱟᱹᱨᱤᱡ ᱠᱚᱩᱥᱚᱞᱤ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮ ᱨᱮᱦᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱟᱹᱨᱤᱡ-ᱵᱮᱵᱚᱥᱛᱟ ᱞᱚᱜᱚᱱ ᱞᱟᱦᱟᱱᱛᱤ ᱥᱟᱶᱛᱮ, ᱪᱤᱱ ᱨᱮᱱ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱪᱟᱩᱞᱮ ᱠᱤᱨᱤᱧ ᱚᱠᱛᱚ ᱨᱮ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱟᱨ ᱥᱤᱵᱤᱞ ᱠᱚ ᱢᱟᱲᱟᱝ ᱛᱮᱫ ᱠᱚ ᱧᱮᱞᱟ᱾ ᱯᱟᱨᱤᱵᱮᱥᱤᱠ ᱪᱟᱩᱞᱮ ᱵᱨᱟᱸᱰ ᱠᱚ ᱡᱟᱹᱥᱛᱤ ᱛᱮᱫ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱚᱨ ᱠᱚ ᱮᱢᱮᱫᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱥᱤᱵᱤᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱲᱟᱝ ᱜᱚᱱᱚᱝ ᱫᱚ ᱵᱟᱝ ᱠᱚ ᱵᱟᱰᱟᱭᱮᱫᱟ — ᱱᱚᱶᱟ ᱧᱮᱞ ᱠᱟᱛᱮᱡ ᱛᱤᱢ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ Green Field Watchmen ᱠᱚ ᱮᱢ ᱠᱮᱫᱟ᱾ ᱛᱤᱢ ᱫᱚ ᱯᱟᱨᱤᱵᱮᱥᱤᱠ ᱪᱟᱩᱞᱮ ᱡᱟᱹᱥᱛᱤ ᱥᱤᱵᱤᱞ ᱠᱟᱱᱟ ᱢᱮᱱᱛᱮ ᱟᱹᱠᱷᱨᱤᱧ ᱠᱟᱛᱷᱟ ᱨᱮ ᱡᱚᱨ ᱮᱢᱮᱫᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱱᱤᱭᱟᱹ ᱥᱤᱨᱤᱡ ᱛᱮᱭᱟᱨ ᱨᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Green Field Watchmen ᱪᱟᱩᱞᱮ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Green Field Watchmen ᱪᱟᱩᱞᱮ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 245mm xDepth 90mm x Height 340mm
- ᱴᱮᱜ ᱠᱚ
- Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- October 2023,launched in Hangzhou, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Peng GuoZhi
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
