Peichi Chuang ᱨᱮᱱᱟᱜ Foremost Legacy ᱜᱚᱞᱯᱷ ᱵᱚᱞ ᱯᱳᱴᱟᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱣ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Foremost Legacy ᱜᱚᱞᱯᱷ ᱵᱚᱞ ᱯᱳᱴᱟᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱣ
Peichi Chuang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Foremost Golf
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#159591 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Foremost Legacy ᱜᱚᱞᱯᱷ ᱵᱚᱞ ᱯᱳᱴᱟᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱚᱨᱮᱢᱳᱥᱴ ᱞᱮᱜᱟᱥᱤ ᱮᱴᱦᱚᱵ ᱜᱚᱞᱯᱷ ᱵᱚᱞ ᱯᱳᱴᱟᱨᱮᱭᱟᱜ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱴᱟᱨᱟᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱵᱟᱦᱨᱮ ᱠᱚ ᱵᱚᱠᱥ ᱠᱚ ᱢᱤᱱᱥᱤᱨ ᱛᱟᱦᱮᱸᱱᱟ ᱧᱟᱢ ᱠᱳᱲᱟ ᱯᱚᱬᱟᱭᱛ ᱠᱚ ᱫᱚ ᱡᱳᱴᱚ ᱠᱟᱛᱮ ᱧᱟᱢ ᱠᱳᱲᱟ ᱟᱨᱦᱚᱸ ᱧᱟᱢ ᱠᱳᱲᱟ ᱦᱟᱛᱟᱣ ᱟᱨᱦᱚᱸ ᱧᱟᱢ ᱠᱳᱲᱟ ᱠᱚ ᱟᱨ ᱫᱚ ᱡᱟᱦᱟᱸ ᱠᱳ ᱛᱦᱟᱨ ᱠᱟᱛᱮ ᱛᱤᱱ ᱴᱟᱠᱟ ᱴᱳᱴᱠᱟ ᱠᱚ ᱟᱭᱢᱟ ᱠᱟᱱᱟᱭ, ᱫᱚ ᱢᱤᱫ ᱴᱟᱠᱟ ᱛᱤᱱ ᱟᱭᱢᱟ ᱢᱤᱫ ᱛᱤᱱ ᱟᱭᱢᱟ ᱧᱟᱢ ᱟᱭᱢᱟ ᱠᱟᱛᱮ ᱟᱭᱢᱟ ᱴᱚᱴᱠᱟ ᱠᱟᱱᱟᱭ। ᱢᱳᱭᱨ ᱯᱨᱤᱸᱴᱤᱸᱜ ᱫᱚ ᱛᱤᱱ ᱟᱭᱢᱟ ᱡᱚᱦᱟᱨ ᱴᱦᱟᱲ ᱡᱟᱦᱟᱸ ᱠᱚ ᱴᱚᱴᱠᱟ ᱠᱟᱛᱮ ᱮᱠᱟᱛᱮ ᱟᱠᱟᱱᱟ: ᱢᱤᱫ ᱠᱳᱲᱟ ᱦᱟᱛᱟᱣ, ᱢᱤᱫ ᱥᱩᱭᱤᱸᱜ ᱟᱨᱦᱚᱸ ᱵᱨᱟᱸᱰ ᱢᱟᱨᱠᱚ। ᱡᱚᱛᱚ ᱵᱟᱦᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱫᱚ ᱴᱦᱮᱱ ᱠᱚᱛᱮ ᱢᱤᱫ ᱴᱦᱮᱱ ᱛᱤᱱ ᱟᱭᱢᱟ ᱠᱟᱛᱮ ᱚᱰᱚᱠ ᱠᱟᱛᱮ ᱟᱨᱦᱚᱸ ᱦᱚᱨ ᱠᱟᱛᱮ ᱡᱚᱛᱚ ᱤᱫᱤ ᱠᱟᱛᱮ ᱮᱴᱚᱸᱦᱚᱵ ᱴᱚᱴᱠᱟ ᱠᱟᱱᱟᱭ। ᱡᱟᱦᱟᱸ ᱴᱟᱤᱢ ᱮᱴᱦᱚᱵ ᱫᱚ ᱠᱟᱛᱮ ᱛᱟᱞᱟ ᱠᱚ ᱛᱟᱞᱟ ᱠᱟᱛᱮ ᱟᱨᱦᱚᱸ ᱴᱨᱟᱸᱥᱯᱟᱨᱮᱸᱴ ᱥᱤᱴ ᱫᱚ ᱫᱟᱵᱟᱣ ᱟᱠᱟᱱᱟ, ᱮᱴᱦᱚᱵ ᱫᱚ ᱢᱤᱫ ᱜᱚᱞᱯᱷ ᱦᱳᱞ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱯᱩᱴᱤᱸᱜ ᱟᱦᱟᱨᱟᱜ ᱞᱟᱹᱜᱤᱫ। ᱯᱮᱸᱴᱳᱱ ᱨᱚᱸ ᱠᱚ ᱟᱨᱦᱚᱸ ᱨᱩᱯᱟ ᱟᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱟᱨᱰᱵᱳᱰ ᱠᱚ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱟᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Foremost Legacy ᱜᱚᱞᱯᱷ ᱵᱚᱞ ᱯᱳᱴᱟᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Foremost Legacy ᱜᱚᱞᱯᱷ ᱵᱚᱞ ᱯᱳᱴᱟᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm. - ᱴᱮᱜ ᱠᱚ
- Package, Golf, Experience, Motion
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.
Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
- ᱯᱨᱮᱨᱚᱱᱟ
- To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.
Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Pei Chi Chuang
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creator - Pei Chi Chuang
Photo - Tsunghan Wu
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
