Pepsi Big Football Event LTO ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Pepsi Big Football Event LTO ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #159649The Design
About Pepsi Big Football Event LTO ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
ᱯᱮᱯᱥᱤ ᱵᱤᱜ ᱯᱷᱩᱴᱵᱚᱞ ᱤᱣᱮᱱᱴ ᱮᱞᱴᱤᱳ ᱫᱚ ᱢᱤᱫ ᱡᱚᱠᱟ ᱚᱠᱛᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱚᱰᱚᱠᱚᱜ ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱒᱐᱒᱒ ᱥᱟᱞ ᱨᱮ ᱠᱟᱛᱟᱨ ᱨᱮ ᱦᱩᱭ ᱞᱮᱱ ᱢᱟᱨᱟᱝ ᱯᱷᱩᱴᱵᱚᱞ ᱴᱩᱨᱱᱟᱢᱮᱱᱴ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱡᱟᱹᱛ ᱨᱮᱱᱟᱜ ᱥᱟᱹᱨᱤ ᱯᱷᱩᱴᱵᱚᱞ ᱠᱩᱥᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱷᱮᱞᱚᱸᱰ ᱚᱠᱛᱚ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱨᱮ ᱨᱚᱝ ᱯᱷᱤᱞᱴᱚᱨ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱮᱢᱚᱱ ᱜᱚᱲᱚᱭᱤᱡ ᱠᱚᱣᱟᱜ ᱢᱚᱪᱟ ᱨᱮ ᱨᱚᱝ ᱞᱟᱜᱟᱣ ᱨᱮᱭᱟᱜ ᱨᱤᱛ ᱩᱭᱦᱟᱹᱨᱚᱜ ᱟᱨ ᱟᱨᱴᱤᱥᱴᱤᱠ ᱧᱮᱞ ᱮᱢᱚᱜ᱾ ᱥᱚᱢᱟᱱ ᱢᱩᱞ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱠᱚ ᱚᱱᱟᱜᱮ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱟᱹᱨᱥᱤ ᱠᱚ ᱯᱟᱥᱱᱟᱣ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱤᱣᱮᱱᱴ ᱚᱠᱛᱚ ᱨᱮ ᱵᱽᱨᱟᱸᱰ ᱠᱚ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱯᱷᱩᱴᱵᱚᱞ ᱠᱩᱥᱤᱭᱟᱹ ᱠᱚ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pepsi Big Football Event LTO ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi Big Football Event LTO ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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