Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ
by Rebrandt
Client: Rebrandt®
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #160086The Design
About Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ
ᱰᱤᱡᱟᱭᱤᱱᱚᱨ ᱠᱚ ᱣᱤᱢ ᱵᱷᱟᱱ ᱟᱥᱮᱢ, ᱢᱤᱫ ᱧᱩᱛᱩᱢᱟᱱ ᱩᱛᱚᱨ ᱦᱚᱞᱟᱱᱰ ᱨᱤᱱ ᱵᱟᱦᱟ ᱥᱤᱞᱯᱤ, ᱞᱟᱹᱜᱤᱫ ᱩᱱᱤᱭᱟᱜ ᱔᱐ ᱥᱮᱨᱢᱟ ᱯᱩᱨᱟᱹᱣ ᱢᱟᱱᱟᱣ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱛᱮᱭᱟᱨ ᱞᱮᱫᱼᱟ᱾ ᱩᱫᱽᱫᱮᱥ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱱᱤᱭᱟᱜ ᱡᱤᱣᱤᱭᱟᱱ, ᱞᱟᱦᱟᱱᱛᱤ ᱥᱤᱨᱡᱚᱱᱥᱤᱞ ᱵᱟᱦᱟ ᱠᱟᱞᱟ ᱠᱚ ᱥᱟᱨᱚᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱟᱨᱮ ᱱᱟᱜᱟᱢᱤᱭᱟᱹ ᱚᱲᱟᱜ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱡᱷᱟᱨᱠᱟ ᱠᱚᱨᱮ ᱵᱚᱦᱚᱜ ᱟᱠᱟᱱᱟ, ᱪᱟᱹᱞᱩ ᱨᱤᱵᱚᱱ ᱠᱚ ᱥᱟᱶᱛᱮ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱟᱱ ᱟᱥᱮᱢ ᱨᱮᱱᱟᱜ ᱥᱟᱠᱛᱤᱥᱟᱹᱞᱤ, ᱯᱷᱩᱨᱜᱟᱹᱞ ᱟᱹᱛᱢᱟ ᱦᱚᱨ ᱠᱚ ᱯᱨᱚᱛᱤᱯᱷᱚᱞᱤᱛ ᱮᱫᱼᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Florist Wim Van Assem ᱱᱟᱶᱟ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
- Dimensions & Packaging
- 4 Shopping windows 150cm by 250cm
- Tags
- Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
- Production Technology
- Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
- Design Challenge
- It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
- Research
- The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
- Inspiration
- With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
- Project Duration
- The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
- Operation Flow
- The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
- Patents
- All rights Rebrandt 2024
- Team Members
- Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing - Image Credits
- Photography: Keesnan Dogger
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