Arvin Maleki ᱨᱮᱱᱟᱜ Auramithra ᱫᱟᱲᱮᱭᱟᱱ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Auramithra ᱫᱟᱲᱮᱭᱟᱱ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Arvin Maleki ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Futuredge Design Studio
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Auramithra ᱫᱟᱲᱮᱭᱟᱱ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Auramithra ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱᱛᱟ ᱟᱨ ᱛᱮᱫ ᱵᱟᱱᱟᱨ ᱜᱮ ᱩᱫᱩᱜ ᱮᱫᱼᱟᱭ᱾ ᱱᱚᱶᱟ ᱨᱮ ᱢᱤᱫ ᱥᱟᱰᱮ ᱠᱟᱹᱴᱤᱡ ᱜᱽᱨᱮ ᱠᱮᱱᱵᱷᱟᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱨᱤᱵᱚᱱ ᱞᱮᱠᱟᱱ ᱨᱚᱝ ᱜᱷᱩᱨᱱᱟᱹᱣ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱷᱤᱛᱤᱨ ᱨᱮ ᱩᱠᱩ ᱫᱟᱲᱮ ᱫᱚᱦᱚ ᱮᱫᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱦᱚᱸ ᱫᱟᱲᱮ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱴᱤᱡ, ᱵᱤᱛᱤᱞ ᱠᱟᱹᱴᱤᱡ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱱᱟᱯᱟᱭ ᱛᱮ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱽᱜᱟᱹᱣ ᱮᱫᱼᱟ᱾ ᱵᱽᱨᱟᱱᱰ ᱧᱩᱛᱩᱢ ᱞᱟᱹᱜᱤᱫ ᱪᱚᱨᱚᱠ ᱨᱚᱝ ᱠᱟᱹᱴᱤᱡ ᱯᱟᱹᱪᱷᱞᱟᱹ ᱥᱟᱶ ᱟᱹᱰᱤ ᱡᱚᱛᱚᱱ ᱛᱮ ᱵᱷᱮᱜᱮᱫ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱧᱮᱞᱚᱜ ᱟᱹᱰᱤ ᱥᱚᱨᱚᱥ ᱠᱟᱱᱟ ᱟᱨ ᱜᱩᱦᱭᱚᱢᱚᱭ ᱧᱮᱞᱚᱜ ᱥᱟᱶ ᱥᱚᱢᱟᱱ ᱥᱟᱹᱢᱩᱱ ᱥᱤᱨᱡᱟᱹᱣ ᱮᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱚᱨ ᱫᱚ Auramithra ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱵᱷᱟᱹᱵᱽ ᱫᱚ ᱱᱟᱯᱟᱭ ᱛᱮ ᱵᱩᱡᱷᱟᱹᱣ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱥᱟᱫᱷᱟᱨᱚᱱᱛᱟ ᱟᱨ ᱜᱚᱦᱤᱨ ᱫᱟᱲᱮ ᱠᱟᱹᱦᱟᱹᱱᱤ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Auramithra ᱫᱟᱲᱮᱭᱟᱱ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Auramithra ᱫᱟᱲᱮᱭᱟᱱ ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Can 500 ml, Height: 168 mm
- ᱴᱮᱜ ᱠᱚ
- Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024
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