Shen Duan ᱨᱮᱱᱟᱜ Eco Surecare Underwear Packaging ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Eco Surecare Underwear Packaging
Shen Duan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Eco Surecare
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160696 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Eco Surecare Underwear Packaging ᱵᱟᱵᱚᱛ ᱛᱮ
Eco Surecare униᱭ ᱠᱚᱲᱟ ᱠᱚᱨᱮᱭᱟᱜ ᱵᱚᱸᱫᱚᱨ ᱵᱟᱵᱚᱛ ᱢᱮᱭᱟᱜ ᱠᱚᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ। ᱱᱚᱶᱟ ᱠᱚᱲᱟ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱫᱮᱠᱷᱟ ᱥᱟᱭᱞ ᱛᱮ ᱛᱟᱵᱮᱱ ᱟᱠᱟᱱᱟᱭ, ᱟᱨ ᱟᱨᱦᱚᱸ ᱛᱟᱦᱮᱸᱱ ᱨᱚᱸᱜ ᱟᱨ ᱥᱚᱨᱚᱞ ᱟᱨ ᱠᱚᱲᱟ ᱨᱮᱠᱷᱟ ᱛᱮᱭᱟᱜ ᱴᱷᱮᱱ ᱢᱮᱱᱟᱜᱼᱟ। ᱱᱚᱶᱟ ᱛᱮᱭᱟᱨ ᱢᱤᱫ ᱦᱤᱥᱟᱹᱨᱮᱫᱴᱟᱸ ᱠᱷᱚᱸ ᱦᱮᱡ ᱠᱟᱱᱟ ᱟᱨ ᱜᱚᱸᱫ ᱵᱟᱝ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱡᱚᱲᱟᱚᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱟᱴᱟᱴ ᱨᱮᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱵᱟᱸᱪᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ। ᱵᱟᱠᱥ ᱨᱮᱭᱟᱜ ᱫᱷᱟᱨ ᱠᱚ ᱴᱨᱟᱭᱮᱸᱜᱩᱞᱚᱨ ᱨᱩᱯ ᱛᱮ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟᱭ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱠᱥ ᱠᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱛᱮ ᱡᱟᱲᱟᱣ ᱦᱩᱭᱩᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱴᱨᱟᱸᱥᱯᱚᱨᱴ ᱡᱟᱭᱜᱟ ᱚᱠᱛᱚ ᱫᱚ ᱯᱟᱸᱪ ᱦᱤᱥᱟᱹᱨᱮᱫᱟᱜ ᱢᱤᱫᱴᱟᱸ ᱚᱠᱛᱚᱜ ᱦᱩᱭᱩᱜᱼᱟ। ᱨᱤᱥᱟᱭᱠᱟᱞ ᱟᱨ ᱰᱤᱜᱨᱮᱰᱮᱵᱤᱞ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ। ᱵᱟᱠᱥ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱢᱤᱫ ᱥᱚᱦᱤᱭᱟᱹ ᱠᱷᱚᱵᱚᱨ ᱞᱮᱵᱮᱞ ᱪᱷᱟᱯᱟᱣ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱵᱟᱠᱥ ᱤᱫᱤ ᱦᱩᱭ ᱮᱢ ᱥᱮ ᱧᱮᱞᱚᱜᱼᱟᱜ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Eco Surecare Underwear Packaging ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Eco Surecare Underwear Packaging ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is the packaging for women's underwear. Eco Surecare delivers a free and comfortable lifestyle for happy young people and Chinese women who pursue quality of life with products with appearance level, innovation and content. Through constant exploration, designers embody the high quality of products through minimalist design aesthetics. The elegant color series is more fashionable, and the simple and powerful lines convey female power. The packaging adopts the form of one piece, no glue, more environmentally friendly. This is an innovation in the design of underwear packaging.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 168mm x Depth 32mm x Height 150mm
- ᱴᱮᱜ ᱠᱚ
- Packaging, daily necessities, underwear, sustainable development, biodiversity protection, endangered species, no plastics, climate positive, minimalist, female
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- ECO SURECARE uses an integrated process on the packaging structure, which can be combined without the use of glue, saving materials and reducing resource use. Every possible effort was made to select recyclable materials and degradable paper for packaging. The side of the box is triangular structure, which can be stacked in a staggered manner, saving one-fifth of the transportation space.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge is to create a stylish and simple design concept that embodies the brand's values of freedom and comfort, while also meeting functional packaging requirements with environmentally friendly and lightweight materials. The packaging box has undergone extensive testing and modification to optimize transportation space efficiency, as well as being lightweight and eco-friendly.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research methodology combined desk research, external agency focused groups investigation and sampling from 200 female customers. There are two aims: one, to truly seek the latest views and feedback from female customers on what they hate and love about the available underwear packaging from major brands in China, including the stereotypes, poor design, or lack of sensitivity. Two, through data, we aim to understand whether customers’ sustainability awareness has been translated into actual conscious buying patterns, as in whether society’s values of protecting nature and biodiversity is driving the value ($).
Data and qualitative research showed that about 66.67% of female customers are unhappy with the packaging available from the market, the top critique being' way too boring design' and 'monotony'. The runner-up critique says there is too much unnecessary packaging, especially when layers of plastic are used. On environmental consciousness, over 50% of female customers point to us that they are willing to pay extra premium costs to buy sustainably packaged products and they will pay more attention to design that tells a sustainability narrative. - ᱯᱨᱮᱨᱚᱱᱟ
- ECO SURECARE is committed to providing minimalist, non-traditional and elegant packaging designs to millions of female consumers in China. Fundamentally, it's about giving customers an enjoyable experience when buying what may be the most intimate product of their lives. ECO SURECARE is eager to bring environmentally friendly products to a big market like China and inspire more people to consume consciously. The growing call for women to pursue freedom and unlimited life has inspired designers. On the environmental front, the Royal Golden Eagle's (RGE) nature conservation efforts in Asia have inspired us a lot.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in June 2023 in Guangzhou, China, and ended in Guangzhou, China, in November 2023. The product is continuously sold across all major Chinese e-commerce platforms.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Thinking out of the box and experimenting with various shapes of the packaging box, the final special-shaped packaging box structure is more material-saving and unique; the shape of the box is a triangular structure, and staggered placement can effectively reduce the product's transportation space. In the way of opening, I considered the interactive form of the package, hoping that customers can see the essential health tips label when they open it instead of using a separate card.
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photographer/Designer Shen Duan
ᱥᱯᱚᱱᱥᱚᱨᱰ
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