Ying Song Brand Design Shenzhen Co., Ltd ᱨᱮᱱᱟᱜ Kweichow Moutai Sanhua Flying Apsaras ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Kweichow Moutai Sanhua Flying Apsaras ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
Ying Song Brand Design Shenzhen Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Kweichow Moutai Co.,Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160697 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Kweichow Moutai Sanhua Flying Apsaras ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱣᱮᱭᱪᱚᱣ ᱢᱚᱣᱛᱟᱭ ᱥᱟᱱᱦᱩᱣᱟ ᱯᱷᱞᱟᱭᱤᱝ ᱟᱯᱥᱟᱨᱟᱥ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱤ ᱵᱟᱭᱡᱤᱭᱩ ᱦᱟᱬᱤᱭᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱫᱩᱱᱦᱩᱣᱟᱝ ᱠᱟᱸᱛᱷ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣᱟᱠᱟᱱ ᱯᱷᱞᱟᱭᱤᱝ ᱟᱯᱥᱟᱨᱟᱥ ᱢᱚᱴᱤᱯᱷ ᱵᱮᱵᱷᱟᱨᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱨᱟᱸᱰ ᱴᱨᱮᱰᱢᱟᱨᱠ ᱨᱮᱦᱚᱸ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱢᱟᱨᱮ ᱪᱤᱱᱤ ᱠᱟᱸᱛᱷ ᱪᱤᱛᱟᱹᱨ ᱟᱨᱴ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱛᱤ ᱛᱮ ᱨᱚᱝᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱢᱟᱨᱥᱟᱞ ᱥᱟᱥᱟᱝ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱛᱟᱭᱚᱢ ᱫᱷᱟᱨᱮ ᱨᱮ ᱫᱚᱦᱚᱭᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱚᱝ ᱫᱚ ᱫᱩᱱᱦᱩᱣᱟᱝ ᱠᱟᱸᱛᱷ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱨᱮ ᱡᱟᱹᱥᱛᱤ ᱛᱮ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱡᱚᱡᱚᱢ ᱥᱮᱫ ᱠᱷᱚᱱ ᱡᱷᱤᱡᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱵᱚᱛᱚᱞ ᱥᱟᱶᱛᱮ ᱵᱟᱨ ᱛᱚᱦᱚᱨ ᱨᱤᱢᱤᱞ ᱞᱮᱠᱟᱱ ᱥᱟᱡᱟᱣ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱮᱰ ᱴᱩᱯᱨᱩᱭ ᱠᱷᱚᱱ ᱡᱷᱤᱡᱚᱜ ᱠᱟᱱᱟ ᱾ ᱵᱟᱠᱚᱥ ᱫᱚ ᱠᱟᱜᱚᱡ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱟᱨ ᱢᱮᱰ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Kweichow Moutai Sanhua Flying Apsaras ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kweichow Moutai Sanhua Flying Apsaras ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu packaging, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The box is opened from the right side, and the bottle is opened from the top metal cap
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
