Chungsheng Chen and Eddie Wang ᱨᱮᱱᱟᱜ Seawool ᱵᱽᱨᱟᱱᱰᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
Seawool ᱵᱽᱨᱟᱱᱰᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ
Chungsheng Chen and Eddie Wang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Tainan University of Technology/Product Design Deparment
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160731 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Seawool ᱵᱽᱨᱟᱱᱰᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱟᱦᱟᱸ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱯᱷᱮᱥᱚᱱ ᱟᱨ ᱴᱤᱠᱟᱹᱣ ᱛᱮᱭᱟᱨ ᱪᱮᱛᱟᱱ ᱛᱮ ᱢᱮᱥᱟ ᱠᱟᱛᱮ, ᱨᱤᱥᱟᱭᱠᱚᱞ ᱠᱟᱱ ᱚᱭᱥᱴᱚᱨ ᱠᱷᱚᱞ ᱠᱚ ᱯᱨᱚᱯᱷᱮᱥᱱᱟᱞ ᱴᱮᱠᱱᱤᱠ ᱟᱨ ᱥᱴᱟᱭᱤᱞ ᱥᱟᱶ ᱢᱟᱦᱟᱸᱨᱤ ᱡᱤᱭᱚᱱ ᱨᱮ ᱥᱮᱞᱮᱫ ᱮᱫᱟᱭ᱾ ᱞᱚᱜᱚ ᱫᱚ ᱢᱟᱨᱟᱝ ᱪᱤᱠᱤ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱦᱟᱛᱤᱭᱟᱹ ᱱᱟᱶᱟ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱪᱤᱱᱦᱟᱹ ᱮᱫᱟᱭ ᱟᱨ ᱵᱟᱨᱭᱟ ᱚ ᱪᱤᱠᱤ ᱫᱚ ᱜᱚᱲᱚ ᱴᱤᱠᱟᱹᱣ ᱛᱮᱭᱟᱨ ᱪᱮᱛᱟᱱ ᱫᱚ ᱪᱤᱱᱦᱟᱹ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱦᱟᱜᱤᱭᱟᱹ ᱱᱟᱶᱟ ᱵᱮᱱᱟᱣ ᱢᱮᱱᱮᱛ ᱮᱫᱟ᱾ ᱡᱚᱛᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱚᱵᱷᱚᱱᱚᱛᱟ ᱥᱚᱫᱚᱨ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱷᱮᱥᱚᱱ ᱟᱨ ᱜᱩᱱᱚᱛ ᱨᱮᱭᱟᱜ ᱯᱟᱸᱡᱟ ᱢᱮᱱᱮᱛ ᱮᱫᱟ᱾ ᱢᱟᱱᱚᱠ ᱯᱷᱚᱱᱴ ᱫᱚ ᱞᱚᱦᱚᱨ ᱟᱨ ᱪᱮᱛᱟᱱ ᱪᱟᱞᱟᱜ ᱨᱮᱭᱟᱜ ᱚᱝᱥᱚ ᱠᱚ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱩᱱᱤᱭᱟᱜ ᱡᱟᱹᱛᱤᱭᱟᱹᱨᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱹᱱ ᱟᱨ ᱞᱟᱦᱟᱜᱤᱭᱟᱹ ᱞᱟᱦᱟᱱᱟᱛ ᱫᱚ ᱩᱫᱩᱜᱟᱭ᱾ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱡᱤᱣᱚᱱ ᱛᱮ ᱯᱮᱨᱮᱡ, ᱱᱟᱶᱟ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱟᱨ ᱯᱷᱮᱥᱚᱱ ᱟᱨ ᱣᱟᱛᱟᱣᱚᱨᱚᱱ ᱪᱚᱞᱚᱱ ᱠᱚ ᱨᱮ ᱢᱤᱫ ᱟᱹᱭᱩᱨᱤᱭᱟᱹ ᱠᱟᱱᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Seawool ᱵᱽᱨᱟᱱᱰᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Seawool ᱵᱽᱨᱟᱱᱰᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - ᱴᱮᱜ ᱠᱚ
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The Branding project all done in Adobe Illustrator and Photoshop software.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- ᱯᱨᱮᱨᱚᱱᱟ
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Trademark: Creative Tech Textile Co., Ltd.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- All images copyright: Acdesign Associates International Co.,Ltd.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
