Feixi Digital Culture and Media ᱨᱮᱱᱟᱜ The Impression of Feixi Poster ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2024
The Impression of Feixi Poster
Feixi Digital Culture and Media ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Feixi Digital Culture and Media
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#160807 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
The Impression of Feixi Poster ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱮᱭᱠᱥᱤ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱯ ᱢᱮ ᱚᱠᱟ ᱫᱚ ᱯᱷᱮᱭᱠᱥᱤ ᱠᱟᱳᱩᱸᱴᱤ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱚᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱠᱟᱱᱟ ᱾ ᱪᱤᱱᱤᱭᱟᱹ ᱚᱱᱚᱲ ᱠᱚ ᱯᱷᱮᱭᱠᱥᱤ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱴᱷᱤᱱ ᱫᱮᱠᱷᱟᱣ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱛ ᱴᱷᱮᱱ ᱠᱟᱴᱷᱤᱱ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱜᱮᱭᱟ ᱟᱨ ᱠᱩᱠᱞᱤ ᱴᱟᱹᱱᱟᱝ ᱠᱟᱴᱷᱤᱱ ᱦᱚᱲᱢᱚ ᱛᱮ ᱟᱹᱠᱟ ᱟᱠᱟᱱᱟ ᱾ ᱯᱩᱭᱞᱩ ᱚᱱᱚᱲ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱭᱟ ᱫᱚ ᱱᱤᱛᱚᱜ ᱨᱮᱭᱟᱜ ᱚᱥᱟᱨ, ᱡᱮᱢᱚᱱ ᱠᱟᱴᱷᱤᱱ ᱥᱮᱛᱚ ᱠᱚ, ᱟᱹᱭᱩᱨᱴᱮᱲ ᱨᱮᱞᱣᱮ ᱟᱨ ᱚᱲᱟᱜ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱫᱟ ᱾ ᱠᱟᱴᱷᱤᱱ ᱚᱱᱚᱲ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱭᱟ ᱫᱚ ᱡᱩᱱᱟ ᱚᱲᱟᱜ ᱠᱚ ᱟᱨ ᱱᱟᱜᱟᱢ ᱥᱚᱬᱚᱴ ᱡᱟᱭᱜᱟ ᱠᱚ ᱩᱫᱩᱜ ᱠᱟᱫᱟ ᱾ ᱠᱟᱴᱷᱤᱱ ᱦᱚᱲᱢᱚ ᱫᱚ ᱛᱤᱭᱩ ᱛᱮ ᱟᱹᱠᱟ ᱠᱟᱱᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱥᱟᱨᱮ ᱢᱚᱱᱡᱩᱨ ᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱟᱶᱛᱮ ᱤᱢᱮᱡ ᱮᱰᱤᱴᱤᱝ ᱥᱚᱯᱴᱣᱮᱭᱟᱨ ᱫᱟᱲᱮᱭᱟᱜ ᱛᱮ ᱢᱤᱥᱚᱲ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱯᱩᱭᱞᱩ ᱨᱮᱭᱟᱜ ᱢᱤᱱᱤᱛ ᱫᱚ ᱒᱙᱗ ᱟᱨ ᱒᱑᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
The Impression of Feixi Poster ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ The Impression of Feixi Poster ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 297mmX210mm
- ᱴᱮᱜ ᱠᱚ
- Printed, Poster, Feixi, Design, Impactful, Visual
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- ᱯᱨᱮᱨᱚᱱᱟ
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
