Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2024
Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ
Client: SOTB and D
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #160960The Design
About Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ
ᱡᱩᱰᱤᱱᱥᱴᱨᱳᱢ ᱵᱤᱭᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱮᱴᱠᱤᱝ ᱰᱤ�órᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱠᱟᱱᱚᱰᱟ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱴᱨᱤᱭᱟᱞ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱨᱟᱯᱷᱴ ᱵᱨᱩᱭᱟᱨᱤ (craft brewery) ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱠᱤᱝ ᱨᱮ ᱢᱤᱫ ᱥᱴᱮᱱᱰᱟᱨᱰ 473 ml ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱠᱮᱱ (aluminium can) ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ, ᱟᱨ ᱯᱷᱞᱮᱠᱥᱳᱜᱨᱟᱯᱷᱤ (flexography) ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱ ᱢᱤᱫ ᱞᱮᱵᱮᱞ 5 ᱟᱨ 8 ᱤᱸᱪ ᱦᱩᱭᱮᱱᱟ ᱾ ᱥᱠᱮᱱᱰᱤᱱᱮᱵᱤᱭᱟᱱ (Scandinavian) ᱨᱮᱭᱟᱜ ᱢᱳᱴᱤᱯ ᱠᱚ ᱢᱚᱰᱚᱨᱱ (modern) ᱵᱟᱵᱚᱛ ᱛᱮ ᱯᱷᱞᱮᱴ ᱜᱨᱟᱯᱷᱤᱠ ᱤᱞᱩᱥᱴᱨᱮᱥᱚᱱ (flat graphic illustrations) ᱟᱨ ᱥᱤᱰᱷᱨᱟᱭ ᱛᱮᱠᱟ ᱟᱨ ᱠᱳᱱ ᱨᱮᱭᱟᱜ ᱴᱟᱭᱯᱟᱜᱤᱨᱤ (typeface) ᱚᱴᱟᱭ ᱛᱮ ᱦᱩᱰᱤᱧ ᱠᱟᱱᱟ ᱾ ᱨᱚᱸᱜ ᱚᱲᱟᱜ (colour palette) ᱨᱮ ᱜᱟᱲᱦᱟᱹ ᱤᱸᱰᱦᱟᱹ (deep blue), ᱨᱟᱴᱟᱝ ᱨᱚᱸᱜ (shades of grey) ᱟᱨ ᱯᱩᱭᱞᱩᱠᱟ (white) ᱚᱠᱛᱚ ᱠᱟᱱᱟ ᱾ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱞᱮᱭᱟᱩᱴ (layout) ᱨᱮ ᱵᱨᱮᱸᱰ ᱧᱩᱛᱩᱢ, ᱵᱤᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱜᱚᱲᱚ ᱟᱨ ᱮᱞᱠᱚᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱛᱨᱟ ᱯᱚᱲᱦᱚᱛ ᱦᱩᱭ ᱠᱟᱱᱟᱭ ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱨᱮ ᱫᱮᱠᱷᱟᱜ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱚᱴᱩᱠ ᱪᱮᱦᱨᱟ (shared visual core) ᱛᱮ ᱥᱮᱫ ᱮᱴᱟᱜ ᱵᱤᱭᱟᱨ ᱛᱮᱦᱮᱸ ᱠᱚ ᱦᱟᱛᱟᱣ ᱮᱢ ᱮᱢ ᱠᱮ ᱡᱩᱛ ᱮᱢᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Judinstrom Beer ᱵᱤᱭᱟᱨ ᱯᱮᱴᱠᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
- Dimensions & Packaging
- Label size 5 x 8 inches.
- Tags
- Beer Packaging, Scandinavian design, Label, Craft brewery
- Production Technology
- Standard aluminum can 473 ml, Flexography.
- Design Challenge
- Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
- Research
- The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
- Inspiration
- The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
- Project Duration
- The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
- Operation Flow
- Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.
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