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Qili ᱥᱩᱜᱚᱱᱫᱷᱤ (ᱯᱚᱨᱯᱷᱤᱩᱢ) by Wang Houcai

Qili ᱥᱩᱜᱚᱱᱫᱷᱤ (ᱯᱚᱨᱯᱷᱤᱩᱢ) by Wang Houcai is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Qili ᱥᱩᱜᱚᱱᱫᱷᱤ (ᱯᱚᱨᱯᱷᱤᱩᱢ)

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Qili ᱥᱩᱜᱚᱱᱫᱷᱤ (ᱯᱚᱨᱯᱷᱤᱩᱢ)

Qili ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱟᱹᱨᱩᱲᱤᱭᱟᱹ ᱥᱩᱜᱚᱱᱫᱷᱤ ᱵᱨᱟᱸᱰ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱨᱚᱠᱨᱤᱛᱤ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱫᱩᱱᱤᱭᱟᱹ ᱮ ᱯᱟᱱᱛᱮᱭᱟ᱾ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱢᱮᱱᱮᱛ ᱫᱚ 'ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱢᱤᱫᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱢᱤᱫᱛᱮ ᱡᱚᱲᱟᱣ ᱢᱮᱱᱟᱜᱼᱟ', ᱯᱨᱚᱠᱨᱤᱛᱤ ᱥᱟᱶ ᱥᱩᱠᱷᱽ ᱥᱟᱛᱟᱢᱛᱮ ᱛᱟᱦᱮᱸᱱ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱹᱨ ᱮ ᱩᱫᱩᱜᱟ᱾ ᱯᱩᱨᱩᱵ ᱫᱚᱨᱥᱚᱱ ᱟᱨ ᱱᱟᱦᱟᱜ ᱥᱩᱜᱟᱹᱲ ᱵᱤᱪᱟᱹᱨ ᱢᱤᱫᱛᱮ ᱢᱮᱥᱟᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱵᱨᱟᱸᱰ ᱫᱚ ᱟᱡᱟᱜ ᱰᱷᱮᱨ ᱜᱷᱟᱹᱨᱤᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱟᱹᱨᱥᱤ ᱦᱚᱛᱮᱛᱮ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱴᱷᱮᱱ ᱟᱹᱭᱩᱨ ᱟᱨ ᱵᱩᱡᱷᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱢᱮᱥᱟ ᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱛᱮ Qili ᱥᱩᱜᱚᱱᱫᱷᱤ ᱫᱚ ᱮᱠᱷᱮᱱ ᱢᱤᱫ ᱟᱞᱜᱟ ᱧᱮᱞᱚᱜ ᱵᱟᱝ ᱧᱟᱢ ᱟᱠᱟᱫᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱨᱩᱯ ᱛᱮ ᱥᱩᱜᱚᱱᱫᱷᱤ ᱨᱮᱭᱟᱜ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱩᱪᱟᱹᱫ ᱵᱟᱹᱱᱩᱜ ᱩᱫᱩᱜ ᱦᱚᱸ ᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱩᱜᱼᱟ᱾

The Recognition

About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Qili ᱥᱩᱜᱚᱱᱫᱷᱤ (ᱯᱚᱨᱯᱷᱤᱩᱢ) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qili ᱥᱩᱜᱚᱱᱫᱷᱤ (ᱯᱚᱨᱯᱷᱤᱩᱢ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging
bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags
Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology
The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge
The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research
We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration
The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration
The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow
Open the bottle cap and press the pump head to use
Team Members
Wang Houcai
Image Credits
Image #1 :wang houcai, QíLI perfume,2024

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