Langjiu Estate San Pin Festival ᱛᱟᱨᱮᱞ ᱯᱮᱠᱮᱡᱤᱝ by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Langjiu Estate San Pin Festival ᱛᱟᱨᱮᱞ ᱯᱮᱠᱮᱡᱤᱝ
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 25,346
- Verified Award Winner
- Verify Award Status for #162394
The Design
About Langjiu Estate San Pin Festival ᱛᱟᱨᱮᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱞᱟᱝᱡᱤᱭᱩ ᱮᱥᱴᱮᱴ ᱥᱟᱱ ᱯᱤᱱ ᱯᱚᱨᱚᱵ ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱛᱟᱨᱮᱞ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱨᱮ ᱵᱟᱨᱭᱟ ᱩᱭᱦᱟᱹᱨᱱᱟᱜ ᱡᱤᱱᱤᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱥᱴᱮᱴ ᱨᱮᱭᱟᱜ ᱥᱤᱸᱜᱟᱹᱲ ᱟᱨ ᱮᱥᱴᱮᱴ ᱨᱮᱭᱟᱜ ᱧᱤᱫᱟᱹ ᱵᱤᱥᱚᱭ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱯᱮ ᱢᱟᱛᱨᱟ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱫᱚᱱᱤ ᱰᱤᱵᱤ ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱠᱟᱹᱢᱤ ᱮᱫᱟᱭ, ᱟᱨ ᱮᱥᱴᱮᱴ ᱨᱮᱭᱟᱜ ᱥᱟᱡᱟᱣ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱰᱤᱵᱤ ᱥᱟᱶᱛᱮ ᱛᱮ ᱢᱮᱱᱟᱜ ᱠᱚᱣᱟ᱾ ᱡᱚᱠᱷᱚᱱ ᱡᱮᱞᱮᱜᱼᱟ, ᱩᱱ ᱡᱚᱠᱷᱚᱱ ᱰᱤᱵᱤ ᱫᱚ ᱮᱥᱴᱮᱴ ᱨᱮ ᱦᱩᱭ ᱟᱠᱟᱱ ᱧᱤᱫᱟᱹ ᱢᱟᱨᱥᱟᱞ ᱫᱮᱠᱷᱟᱣ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱮᱥᱴᱮᱴ ᱨᱮᱭᱟᱜ ᱦᱩᱰᱤᱧ ᱯᱩᱨᱟᱹ ᱧᱮᱞᱡᱚᱝ ᱮᱢᱚᱜᱼᱟ, ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱧᱩ ᱡᱤᱱᱤᱥ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱚᱱᱮ ᱮᱢ ᱵᱟᱝᱠᱷᱟᱱ ᱢᱤᱫ ᱩᱭᱦᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮᱭ ᱮᱢᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Langjiu Estate San Pin Festival ᱛᱟᱨᱮᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Langjiu Estate San Pin Festival ᱛᱟᱨᱮᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
- Dimensions & Packaging
- Width 310mm x Depth 196mm x Height 241mm
- Tags
- the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
- Production Technology
- One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
- Design Challenge
- Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
- Research
- Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
- Inspiration
- The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
- Operation Flow
- This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
- Team Members
- Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei
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