Masoud Najafi Amirkiasar ᱨᱮᱱᱟᱜ Avand ᱯᱮᱴᱨᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Avand ᱯᱮᱴᱨᱤ ᱯᱮᱠᱮᱡᱤᱝ
Masoud Najafi Amirkiasar ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Avand Pastry
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#162500 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Avand ᱯᱮᱴᱨᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱟᱣᱟᱸᱰ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱞᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱵᱩᱴᱤᱠ ᱯᱮᱥᱴᱨᱭ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱸᱡᱽ ᱨᱮ ᱯᱮ ᱠᱮᱠ ᱵᱚᱠᱥ, ᱢᱤᱫ ᱠᱩᱠᱤ ᱵᱚᱠᱥ ᱟᱨ ᱢᱤᱫ ᱥᱟᱦᱴᱟ ᱠᱟᱯ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱴᱤ ᱵᱨᱚᱥ ᱨᱮᱜᱮᱲ ᱜᱮ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱨᱴ ᱥᱟᱶ ᱢᱮᱥᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱷᱩᱞᱟᱹᱠ ᱨᱩᱯ ᱠᱚ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱷᱟᱱ ᱢᱤᱫ ᱠᱟᱹᱢᱤ ᱟᱨᱴ ᱞᱮᱠᱟᱛᱮ ᱧᱮᱞ ᱦᱚᱪᱚᱭ ᱟᱭᱚᱜᱼᱟ ᱾ ᱢᱟᱨᱟᱝ ᱦᱟᱨᱤ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱸᱜ ᱠᱚ ᱴᱷᱮᱱ ᱢᱩᱞ ᱵᱨᱟᱸᱰ ᱨᱚᱸᱜ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱵᱨᱚᱥ ᱠᱟᱱ ᱥᱟᱯᱷᱮᱥ ᱠᱚ ᱯᱮᱥᱴᱨᱭ ᱨᱮᱭᱟᱜ ᱦᱟᱛ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱵᱟᱵᱚᱛ ᱟᱨ ᱛᱮᱭᱟᱨ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱡᱚᱛᱚᱱ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱛᱚᱸᱡᱚᱦᱚᱭ ᱟᱭᱚᱜᱼᱟ ᱾ ᱢᱤᱫ ᱰᱟᱭᱱᱟᱢᱤᱠ ᱟᱭᱰᱮᱱᱴᱤᱴᱭ ᱟᱯᱨᱳᱪ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱚ ᱢᱤᱫ ᱨᱩᱠᱷᱤ ᱥᱟᱡᱟᱣᱟᱜ ᱟᱹᱠᱩᱨ ᱵᱚᱫᱚᱞ ᱛᱮ ᱡᱟᱹᱴᱚ ᱨᱠᱚᱢ ᱠᱚ ᱠᱟᱹᱢᱤ ᱟᱹᱠᱩᱨ ᱠᱚ ᱚᱪᱚᱭ ᱟᱭᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Avand ᱯᱮᱴᱨᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Avand ᱯᱮᱴᱨᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - ᱴᱮᱜ ᱠᱚ
- Packaging, Design, Pastry, Cake, Cookie,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- ᱯᱨᱮᱨᱚᱱᱟ
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Designer: Masoud Najafi.
Strategist: Nima Saade
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
