Mahjong Lucky Coffee Kофи पैकेजिंग by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Mahjong Lucky Coffee Kофи पैकेजिंग
by Wenduan Su
Client: Shenzhen Technology Unversity
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #162841The Design
About Mahjong Lucky Coffee Kофи पैकेजिंग
Mahjong Lucky Coffee sen̥ selet̕ kофи पैकेजिंग डिजाइन akin, chīnā reyaḵ purāṇo khel mahjong khon inspiration emaḵ akaḏe. Okoy bag re mit̕ chandɽo reaḵ kофि tahen̥kana, unin̕ mahjong tiles reaḵ bar tí lagit̕ saman menaḡ-a. Mit̕ tí ko lea-lea sajaoakan, jāhāṅ ente jitin hand tahen̥kan. Bar numboroem tí kirinić hoṛko pураṇ karo-a, cedak reyak porshan tiles bugin̕ ạkha akan, ar aṛs̕o baḏai bujhaoak kate jāhāṅ tā ante porshan khuli lakhan. Bhāri orange ar lāl rong̕ ar tāsi latteribg reyak juwan grahakko re tarjom hoyoka. Bar sad emaḵ akaḏe. Nithya jīwan reaḵ ābit̕ khel len̕ te bāḏoloka enka.
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mahjong Lucky Coffee Kофи पैकेजिंग ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mahjong Lucky Coffee Kофи पैकेजिंग ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
- Dimensions & Packaging
- The test model was completed using 3D printing and origami techniques.
- Tags
- Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
- Production Technology
- Mold Injection，Origami
- Design Challenge
- Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
- Research
- Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
- Inspiration
- Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
- Project Duration
- Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
- Operation Flow
- Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.
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