Ian Wallace ᱨᱮᱱᱟᱜ Piernas Largas Sereng Do'e ᱚᱲᱟᱜ ᱯᱟᱴᱟᱸᱣ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Piernas Largas Sereng Do'e ᱚᱲᱟᱜ ᱯᱟᱴᱟᱸᱣ
Ian Wallace ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Piernas Largas
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#163685 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Piernas Largas Sereng Do'e ᱚᱲᱟᱜ ᱯᱟᱴᱟᱸᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
Piernas Largas ᱮᱱᱟ ᱯᱩᱱ ᱨᱚᱠᱚᱢ ᱥᱮᱨᱮᱸᱜ ᱫᱚ'ᱮ ᱨᱮᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱟᱴᱟᱸᱣ ᱰᱤᱡᱟᱭᱱ ᱠᱟᱱᱟ। ᱢᱤᱫ ᱢᱤᱫ ᱵᱚᱛᱚᱞ ᱟᱨᱤᱡ ᱟᱡ ᱧᱩᱛᱩᱢ, ᱵᱟᱵᱚᱛ ᱟᱨ ᱪᱤᱠᱟᱹ ᱥᱟᱶᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱪᱤᱞᱮ ᱨᱮᱱ ᱡᱟᱶᱟᱨ ᱦᱚᱲᱟ ᱠᱚ ᱨᱮᱱ ᱯᱟᱨᱠᱚᱢ ᱟᱨ ᱡᱟᱦᱟᱱ ᱠᱚ ᱠᱷᱚᱱ ᱮᱴᱦᱚᱵ ᱟᱠᱟᱱᱟ। ᱨᱚᱸ ᱨᱚᱸ ᱪᱤᱠᱟᱹ ᱠᱚ ᱨᱮᱱ ᱵᱟᱭ ᱫᱚ ᱠᱟᱛᱷᱟ ᱮᱛᱦᱚᱵ ᱞᱮᱠᱷᱟᱱ ᱟᱨ ᱵᱚᱛᱚᱞ ᱫᱚ ᱡᱟᱶᱟᱨ ᱦᱩᱭ ᱚᱠᱚᱭ ᱨᱮ ᱢᱤᱫ ᱴᱷᱮᱱ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱷᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱮᱱᱟ। ᱢᱤᱫ ᱢᱤᱫ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮ 750 ml ᱪᱮᱛᱟᱱ ᱫᱚ'ᱮ ᱟᱠᱟᱱᱟ, ᱩᱥᱥᱟᱛ ᱨᱮ 300 mm ᱠᱟᱸᱴᱤᱡ ᱟᱨ ᱟᱨ 710 g ᱟᱨᱦᱚᱸ ᱢᱮᱱᱟᱜᱼᱟ। ᱪᱤᱛᱟᱨ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱵᱚᱲᱟᱣ ᱡᱚᱛᱚᱲ ᱥᱟᱶᱛᱮ ᱴᱷᱤᱠ ᱴᱷᱤᱠ ᱦᱟᱹᱴᱤᱧ ᱦᱚᱫ ᱠᱟᱛᱮ ᱚᱰᱚᱠ ᱠᱟᱱᱟ ᱥᱮ ᱨᱮᱴᱨᱤᱡᱮᱨᱮᱴᱚᱨ ᱨᱮ ᱱᱚᱸᱲᱮ ᱦᱚᱫᱚᱜᱼᱟ। ᱮᱱᱟ ᱨᱮᱱ ᱟᱹᱰᱤ ᱨᱮᱱ ᱟᱹᱭᱫᱤ ᱫᱚ ᱫᱟᱨᱩ ᱨᱮᱱ ᱛᱟᱦᱮᱱ ᱟᱠᱟᱱ ᱫᱚ'ᱮ ᱟᱠᱟᱱ ᱴᱷᱮᱱ ᱢᱤᱫ ᱨᱚᱦᱚᱰ ᱟᱨ ᱠᱷᱮᱞ ᱠᱷᱮᱞ ᱛᱮ ᱚᱲᱟᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱮᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱠᱟᱱᱟ।
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Piernas Largas Sereng Do'e ᱚᱲᱟᱜ ᱯᱟᱴᱟᱸᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Piernas Largas Sereng Do'e ᱚᱲᱟᱜ ᱯᱟᱴᱟᱸᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
- ᱴᱮᱜ ᱠᱚ
- Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
- ᱯᱨᱮᱨᱚᱱᱟ
- The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Freelance Designer: Ian Wallace
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Images: Ian Wallace
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