Chengdu Stone Design Co., Ltd ᱨᱮᱱᱟᱜ Graceful Ode ᱢᱚᱫᱽ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Graceful Ode ᱢᱚᱫᱽ ᱯᱟᱠᱮᱡᱤᱝ
Chengdu Stone Design Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Jiangsu King’luck Brewery Joint-Stock Co. Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#164157 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Graceful Ode ᱢᱚᱫᱽ ᱯᱟᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱨᱮᱥᱯᱷᱩᱞ ᱳᱰ ᱫᱚ ᱢᱤᱫ ᱢᱚᱫᱽ ᱯᱟᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡᱽ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱪᱤᱱᱟ ᱚᱱᱚᱲᱦᱮᱸ ᱟᱨ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱟᱠᱟᱫᱟ᱾ ᱯᱮᱭᱟ ᱛᱷᱤᱢ ᱫᱚ ᱯᱷᱮᱝ, ᱭᱟ ᱟᱨ ᱥᱚᱝ ᱧᱩᱛᱩᱢ ᱛᱮ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱪᱤᱱᱟ ᱚᱱᱚᱲᱦᱮᱸ ᱨᱮᱭᱟᱜ ᱯᱮᱭᱟ ᱵᱷᱟᱜᱽ ᱠᱟᱱᱟ᱾ ᱡᱚᱛᱚ ᱵᱚᱛᱚᱞ ᱨᱮ ᱟᱠᱚᱨᱮᱭᱟᱜ ᱪᱤᱱᱟ ᱟᱠᱷᱚᱨ ᱫᱚ ᱯᱮ-ᱢᱟᱛᱨᱟ ᱨᱩᱯ ᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱛᱤᱨᱭᱟᱜᱽ ᱛᱮ ᱛᱤᱸᱜᱩ ᱟᱠᱟᱱ ᱛᱮᱠᱥᱪᱚᱨ ᱥᱟᱶᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱨᱟᱭᱤᱥ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱠᱮᱞᱤᱜᱽᱨᱟᱯᱷᱤ ᱞᱮᱠᱟ ᱩᱭᱦᱟᱹᱨ ᱮᱢᱚᱜᱼᱟ ᱟᱨ ᱡᱚᱴᱮᱫ ᱨᱮᱭᱟᱜ ᱰᱷᱮᱨ ᱞᱟᱛᱟᱨ ᱮᱢᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱴᱩᱯᱩᱡᱽ ᱫᱚ ᱵᱩᱨᱩ ᱰᱷᱤᱯᱤ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱪᱮᱛᱟᱱ ᱨᱮ ᱫᱟᱸᱛᱟ ᱞᱮᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱨᱚᱝ ᱫᱚ ᱡᱚᱛᱚ ᱛᱷᱤᱢ ᱨᱮᱭᱟᱜ ᱥᱩᱨ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ: ᱜᱽᱨᱮᱰᱤᱭᱮᱱᱴ ᱴᱚᱨᱠᱩᱭᱟᱡᱽ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ, ᱞᱚᱞᱚ ᱵᱮᱡᱽ ᱟᱨ ᱧᱩᱛ ᱥᱟᱥᱟᱝ᱾ ᱱᱚᱶᱟ ᱥᱤᱨᱤᱡᱽ ᱫᱚ ᱚᱲᱟᱜ ᱦᱚᱲ ᱡᱟᱶᱨᱟ, ᱵᱮᱯᱟᱨ ᱡᱚᱢᱱᱚᱲ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱯᱚᱨᱚᱵᱽ ᱞᱟᱹᱜᱤᱫ ᱴᱷᱤᱠ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Graceful Ode ᱢᱚᱫᱽ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Graceful Ode ᱢᱚᱫᱽ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
- ᱴᱮᱜ ᱠᱚ
- traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
