Yangchao Wu ᱨᱮᱱᱟᱜ Colorful Zhangzhou ᱵᱨᱟᱸᱰ ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Colorful Zhangzhou ᱵᱨᱟᱸᱰ ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ
Yangchao Wu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yangchao Wu
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#164285 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Colorful Zhangzhou ᱵᱨᱟᱸᱰ ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱚᱞᱚᱨᱯᱷᱩᱞ ᱡᱟᱝᱡᱚᱣ ᱫᱚ ᱢᱤᱫ ᱥᱟᱦᱟᱨ ᱵᱨᱟᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱩᱯᱩᱨᱩᱢ ᱥᱤᱥᱴᱚᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱧᱮᱞᱚᱜ ᱩᱯᱩᱨᱩᱢ ᱥᱤᱥᱴᱚᱢ, ᱥᱤᱨᱯᱷᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ, ᱚᱯᱷᱞᱟᱭᱤᱱ ᱟᱱᱩᱵᱷᱚᱵ ᱡᱟᱭᱜᱟ ᱟᱨ ᱚᱱᱞᱟᱭᱤᱱ ᱡᱤᱭᱚᱱ ᱥᱮᱣᱟ ᱯᱞᱮᱴᱯᱷᱚᱨᱢ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱟᱨᱟᱜ ᱨᱚᱝ ᱟᱨ ᱰᱮᱯᱷᱚᱰᱤᱞ ᱵᱟᱦᱟ ᱢᱩᱬᱩᱛ ᱵᱤᱥᱚᱭ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱱᱟᱜᱟᱢ, ᱨᱤᱛᱤ ᱟᱨ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱨ ᱱᱚᱠᱥᱟ ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱢᱩᱱᱠᱮᱠ, ᱪᱟ ᱟᱨ ᱩᱭᱦᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱱ ᱯᱨᱚᱰᱟᱠᱴ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱵᱤᱥᱚᱭ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱡᱟᱦᱟᱸᱭ ᱵᱟᱠᱚᱥ ᱫᱚ ᱚᱥᱟᱨ ᱛᱮ ᱒᱖᱐ ᱢᱤᱢᱤ, ᱜᱮᱦᱮᱨ ᱛᱮ ᱒᱖᱐ ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱛᱮ ᱑᱔᱐ ᱢᱤᱢᱤ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱟᱣᱟ ᱩᱭᱦᱟᱹᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱜᱟᱹᱛᱷᱚᱱ ᱛᱮ ᱤᱫᱤ ᱟᱹᱜᱩ ᱚᱠᱛᱚ ᱨᱮ ᱨᱩᱠᱷᱤᱭᱟᱹ ᱞᱟᱹᱴᱩ ᱦᱩᱭᱩᱜᱼᱟ, ᱟᱨ ᱴᱤᱠᱟᱹᱣ ᱛᱟᱦᱮᱸᱱ ᱡᱤᱱᱤᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Colorful Zhangzhou ᱵᱨᱟᱸᱰ ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Colorful Zhangzhou ᱵᱨᱟᱸᱰ ᱯᱨᱚᱰᱟᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width 260 mm x Depth 260 mm x Height 140 mm
- ᱴᱮᱜ ᱠᱚ
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- ᱯᱨᱮᱨᱚᱱᱟ
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Chief Designer: Yangchao Wu
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
