Grace Flow Protein Boost Primary Function: ᱡᱚᱴᱚ ᱫᱚᱨᱮᱭ ᱯᱮᱠᱮᱡᱤᱝ by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Grace Flow Protein Boost Primary Function: ᱡᱚᱴᱚ ᱫᱚᱨᱮᱭ ᱯᱮᱠᱮᱡᱤᱝ
by Jeff Wu
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #164480The Design
About Grace Flow Protein Boost Primary Function: ᱡᱚᱴᱚ ᱫᱚᱨᱮᱭ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: Grace Flow Protein Boost ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱡᱚᱴᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱢᱤᱫ ᱡᱟᱹᱥᱴᱤ ᱯᱨᱳᱴᱤᱱ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱡᱚᱴᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱱᱚᱶᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱴᱷᱮᱴ ᱠᱚᱨᱮᱭᱟᱜ ᱟᱨᱦᱚᱸ ᱩᱛᱩᱨ ᱠᱚ ᱛᱩᱭᱩᱠᱟᱱᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱞᱤᱠᱩᱰ ᱯᱨᱳᱴᱤᱱ ᱮᱢ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱠᱷᱩᱞᱟᱹ ᱟᱨ ᱡᱚᱢ ᱞᱮᱠᱷᱟ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ, ᱯᱨᱳᱴᱤᱱ ᱯᱟᱣᱰᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱢᱤᱥᱤᱝ ᱫᱚᱨᱠᱟᱨ ᱠᱟᱱᱟ ᱩᱱᱩᱫ ᱵᱟᱝ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱢᱩᱲᱩᱛ ᱫᱮᱠᱷᱟᱣ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱴᱷᱤ ᱛᱟᱹᱞᱟ ᱛᱮ ᱚᱰᱳᱠ ᱦᱟᱹᱨᱟᱹ (Chinese character) ᱨᱮᱭᱟᱜ ᱠᱩᱞ (cool) ᱚᱲᱟᱜ ᱞᱮᱠᱷᱟ, ᱵᱨᱟᱸᱰ ᱧᱩᱛᱩᱢ ᱞᱮᱴᱤᱱ ᱚᱰᱳᱠ ᱨᱮ ᱚᱞ ᱮᱢ ᱡᱩᱲᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱨ ᱠᱩᱲᱤᱡᱚᱜᱟ ᱢᱤᱫ ᱠᱚ ᱥᱴᱨᱳᱠ ᱦᱟᱹᱴᱤᱝ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱡᱚᱴᱚ ᱨᱮᱭᱟᱜ ᱴᱩᱴᱤ ᱰᱟᱸᱰᱟ ᱠᱟᱛᱮ ᱦᱮᱸᱫᱮᱱ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱨᱚᱝ ᱧᱮᱞ ᱞᱮᱠᱟᱱ ᱠᱚ ᱛᱮ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱥᱳᱣᱟᱫ (flavor) ᱠᱚ ᱩᱫᱩᱜ ᱮᱢ ᱮᱫᱟ ᱾ ᱡᱚᱴᱚ ᱫᱚ PET ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱥᱴᱨᱮᱪ ᱵᱞᱳ ᱢᱚᱞᱰᱤᱝ ᱛᱟᱦᱮᱸᱱ ᱛᱮ ᱵᱟᱹᱱᱟᱣ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱮᱴᱟᱞ ᱨᱚᱝ ᱫᱚᱦᱚ ᱦᱤᱴ ᱥᱨᱤᱸᱠ ᱯᱷᱤᱞᱢ ᱛᱮ ᱡᱚᱴᱚ ᱨᱮᱭᱟᱜ ᱛᱮᱦᱮᱸᱸ ᱟᱹᱰᱤ ᱛᱚᱵᱮ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Grace Flow Protein Boost Primary Function: ᱡᱚᱴᱚ ᱫᱚᱨᱮᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Grace Flow Protein Boost Primary Function: ᱡᱚᱴᱚ ᱫᱚᱨᱮᱭ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
