Hagata Farm Pickles ᱯᱮᱠᱮᱡᱤᱝ by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Hagata Farm Pickles ᱯᱮᱠᱮᱡᱤᱝ
Client: Hagata Farm
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #164705The Design
About Hagata Farm Pickles ᱯᱮᱠᱮᱡᱤᱝ
ᱠᱞᱟᱭᱮᱱᱴ ᱨᱮᱱᱟᱜ ᱵᱮᱠᱛᱤᱛᱚ ᱫᱚᱦᱚᱭ ᱞᱟᱹᱜᱤᱫ, ᱞᱚᱜᱚ ᱨᱮ ᱠᱞᱟᱭᱮᱱᱴ ᱨᱮᱱᱟᱜ ᱛᱤ ᱟᱨ ᱰᱮᱠᱚᱱ ᱢᱩᱞᱟ ᱨᱮᱱᱟᱜ ᱥᱤᱡᱤᱛ ᱢᱚᱴᱤᱯᱷ ᱞᱮᱠᱟᱛᱮ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱢᱩᱪᱟᱹᱫ ᱨᱮᱱᱟᱜ ᱦᱟᱹᱨᱭᱟᱹᱲ ᱠᱟᱜᱚᱡᱽ ᱫᱚ ᱰᱮᱠᱚᱱ ᱢᱩᱞᱟ ᱨᱮᱱᱟᱜ ᱥᱟᱠᱟᱢ ᱫᱚᱦᱚᱭᱟ᱾ ᱥᱟᱠᱟᱢ ᱨᱮᱱᱟᱜ ᱨᱚᱝ ᱟᱨ ᱡᱤᱭᱚᱱ ᱥᱚᱠᱛᱤ ᱫᱚ ᱱᱟᱯᱟᱭ ᱜᱩᱞᱤ ᱩᱫᱩᱜ ᱰᱷᱟᱸᱪᱟ ᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮᱠᱥᱪᱚᱨ ᱟᱨ ᱜᱚᱦᱤᱨᱛᱟ ᱵᱩᱡᱷᱟᱹᱣᱜᱼᱟ᱾ ᱰᱮᱠᱚᱱ ᱢᱩᱞᱟ ᱨᱮᱱᱟᱜ ᱯᱩᱸᱰ ᱪᱤᱫ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ, ᱞᱮᱵᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱢ ᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱢᱩᱪᱟᱹᱫ ᱪᱮᱛᱟᱱ ᱨᱮᱱᱟᱜ ᱦᱟᱹᱨᱭᱟᱹᱲ ᱠᱟᱜᱚᱡᱽ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱨ ᱢᱩᱪᱟᱹᱫ ᱥᱮᱫ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱥᱟᱨᱦᱟᱣ ᱪᱤᱴᱷᱤ ᱞᱮᱠᱟᱛᱮ ᱦᱚᱸ ᱠᱟᱹᱢᱤᱭᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱟᱨ ᱜᱚᱨᱟᱦᱚᱠ ᱛᱟᱞᱟ ᱨᱮᱱᱟᱜ ᱡᱚᱲᱟᱣ ᱢᱚᱡᱽᱵᱩᱛ ᱮᱫᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hagata Farm Pickles ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hagata Farm Pickles ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
- Dimensions & Packaging
- Width 80 mm,Depth 80 mm,Height 75 mm
- Tags
- Package design , pickles , farmers , Japanese food
- Production Technology
- We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
- Design Challenge
- Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
- Research
- Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
- Inspiration
- The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
- Project Duration
- The project started in 2022 in Niihama City, Ehime Prefecture.
- Operation Flow
- The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao
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