Joy To Go ᱵᱟᱱᱫᱷᱟᱣ by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Joy To Go ᱵᱟᱱᱫᱷᱟᱣ
Client: Joy Studio
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #165104The Design
About Joy To Go ᱵᱟᱱᱫᱷᱟᱣ
ᱡᱚᱭ ᱴᱩ ᱜᱳ ᱞᱚᱜᱚᱱ ᱡᱚᱢᱟᱜ ᱪᱟᱞᱟᱱ ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ ᱡᱚᱭ ᱧᱩᱛᱩᱢᱟᱱ ᱥᱩᱱᱫᱚᱨ ᱪᱷᱚᱴᱚᱜ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱟᱭᱹᱯᱤᱹ ᱡᱚᱢᱟᱜ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ, ᱯᱩᱨᱟᱹ ᱯᱮᱠᱮᱡᱽ ᱥᱤᱥᱴᱚᱢ ᱨᱮ ᱢᱤᱫ ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮᱭᱟᱨᱮᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱠᱷᱮᱞᱚᱸᱰᱤᱭᱟᱹ ᱚᱝᱥᱚ ᱠᱚ ᱫᱚ ᱠᱷᱟᱹᱞᱤ ᱨᱟᱹᱥᱠᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱜᱮ ᱵᱟᱝ ᱠᱟᱱᱟ, ᱵᱟᱱᱫᱷᱟᱣ ᱡᱷᱤᱡ ᱰᱷᱚᱝ ᱦᱚᱸ ᱥᱚᱫᱚᱨᱮᱫᱼᱟ᱾ ᱡᱮᱞᱮᱠᱟ, ᱦᱮᱢᱵᱚᱨᱜᱚᱨ ᱵᱟᱱᱫᱷᱟᱣ ᱨᱮ ᱵᱚᱦᱚᱜ ᱨᱮ ᱦᱮᱢᱵᱚᱨᱜᱚᱨ ᱥᱟᱶ ᱢᱤᱫ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱰᱷᱟᱠᱟᱱ ᱡᱷᱤᱡ ᱛᱟᱭᱚᱢ ᱜᱮ ᱦᱮᱢᱵᱚᱨᱜᱚᱨ ᱨᱮᱱᱟᱜ ᱰᱷᱮᱨ ᱥᱟᱢᱟᱱ ᱠᱚ ᱱᱟᱯᱟᱭ ᱛᱮ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱚᱱᱟ ᱥᱟᱶᱛᱮ, ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱪᱮᱫᱟᱜ ᱥᱮ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱯᱷᱟᱨᱪᱟ ᱠᱟᱛᱮ ᱯᱩᱛᱷᱤ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱲᱟᱜ ᱪᱮᱛᱚᱱ ᱵᱟᱲᱦᱟᱣ ᱨᱮ ᱜᱚᱲᱚ ᱮᱢᱼᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Joy To Go ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Joy To Go ᱵᱟᱱᱫᱷᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
- Dimensions & Packaging
- Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm - Tags
- Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
- Production Technology
- For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
- Design Challenge
- Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
- Research
- We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
- Inspiration
- To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
- Project Duration
- The project started in April 2024 in Beijing and finished in October 2024 in Beijing
- Operation Flow
- We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
- Team Members
- Du Qingyu
Zhang Jun - Image Credits
- Du Qingyu
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