Solid Order Gohna Bhurij by Yawen Jiang - A Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Solid Order Gohna Bhurij
by Yawen Jiang - A Design Studio
Client: Ads
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 97,524
- Verified Award Winner
- Verify Award Status for #165448
The Design
About Solid Order Gohna Bhurij
Solid Order do China reaḱ menaḱ uṭu jokar gohna brand kanaa, jahaṅ geometric rụp ar bhiti banao reaḱ prabhaw lekate neutral sundar menaḱa. Brand reaḱ nekel rạṛạ do copat ar gol akan upor te adarko menaḱa, jahaṅreaḱ bhurij design installation kala leka banawaḱ kana. Ne bhurij do rụp ar kaji barạbạri sadao menaḱa, khol do bastu anubhao reaḱ mukhyạ ạngo kanaa, ar gohna eṭeh laṭkar phitar hoṅ beohar jạtar parao̠ka.
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Solid Order Gohna Bhurij ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Solid Order Gohna Bhurij ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
- Dimensions & Packaging
- Width 95mm x Depth 95mm x Height 95mm
- Tags
- jewelry, acrylic, magnetic, transparent, box
- Production Technology
- The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
- Design Challenge
- The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
- Inspiration
- The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
- Project Duration
- October 2023 to February 2024
- Operation Flow
- By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
- Team Members
- Yawen Jiang
Cheng Zhang - Image Credits
- Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.
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