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Funny Eye Macau Sparkling ᱡᱚᱛᱚ ᱵᱟᱛᱟᱣ ᱠᱟᱱ ᱰᱨᱤᱝᱠ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ (Drink Packaging) by Chunyang Wang

Funny Eye Macau Sparkling ᱡᱚᱛᱚ ᱵᱟᱛᱟᱣ ᱠᱟᱱ ᱰᱨᱤᱝᱠ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ (Drink Packaging) by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Funny Eye Macau Sparkling ᱡᱚᱛᱚ ᱵᱟᱛᱟᱣ ᱠᱟᱱ ᱰᱨᱤᱝᱠ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ (Drink Packaging)

by Chunyang Wang

Client: Funny Eye Brewery

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Colors

The Design

About Funny Eye Macau Sparkling ᱡᱚᱛᱚ ᱵᱟᱛᱟᱣ ᱠᱟᱱ ᱰᱨᱤᱝᱠ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ (Drink Packaging)

᱒ᱚᱬ ᱮᱸᱣ ᱢᱮᱠᱟᱣ ᱥᱴᱟᱨᱠᱞᱤᱝ ᱢᱮᱱᱟᱜ ᱮᱠᱟ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱮᱠᱟᱣ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱮᱭᱟ ᱵᱨᱮᱸᱰ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱯᱮ ᱛᱮᱭᱟᱨ ᱵᱟᱦᱟᱨ ᱢᱮᱱᱟᱜ-ᱟ, ᱟᱨ ᱡᱟᱦᱟᱸ ᱵᱟᱦᱟᱨ ᱨᱮᱭᱟᱜ ᱟᱡᱚᱜ ᱨᱚᱝ ᱠᱚᱯᱱᱩᱛᱩᱢ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱠᱚ ᱫᱚ ᱢᱮᱠᱟᱣ ᱨᱮᱭᱟᱜ "ᱨᱩᱭᱤᱱᱥ ᱚᱬ ᱥᱮᱸᱴ ᱯᱟᱣᱩᱞ" ᱠᱷᱚᱱ ᱤᱱᱥᱯᱟᱭᱚᱨᱰ ᱠᱟᱱᱟ ᱾ ᱠᱚᱞᱚᱢ ᱟᱨ ᱡᱷᱤᱡᱚᱠ ᱠᱷᱚᱱ ᱤᱫᱤ ᱠᱟᱱ ᱠᱟᱨᱣᱰ, ᱜᱚᱲ ᱟᱨ ᱨᱮᱠᱴᱟᱝᱜᱩᱞᱟᱨ ᱟᱠᱟᱨ ᱠᱚ ᱥᱤᱢᱯᱞ ᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱱᱟᱶᱟ ᱴᱷᱟᱸᱣ ᱨᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱠᱟᱨᱩᱜ ᱴᱩᱞᱤᱭᱚ ᱜᱟᱨᱵᱟᱨᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱢᱤ ᱠᱷᱚᱱ ᱤᱫᱤ ᱠᱟᱱ ᱢᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱠᱟᱛᱷᱟ ᱠᱟᱛᱷᱟ ᱢᱮᱫ ᱟᱠᱟᱛ ᱨᱚᱲ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱧᱩᱛᱩᱢ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱠᱩᱥᱴᱟᱢ ᱵᱚᱞᱰ ᱴᱟᱭᱯᱷᱮᱥ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱫ-ᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱟᱨᱟᱝ ᱟᱠᱷᱚᱨ ᱟᱨ ᱠᱷᱩᱞᱟ ᱡᱟᱭᱜᱟ ᱫᱩᱦᱲᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱮᱠᱚᱜᱤ ᱠᱮᱱ ᱫᱚ ᱨᱮᱱ ᱰᱟᱭᱟᱢᱤᱴᱟᱨ ᱚᱠᱛᱚ ᱪᱮᱫᱟᱜ ᱤᱧ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱟᱨ ᱮᱛᱦᱚᱵ ᱚᱠᱛᱚ ᱒᱒᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱛᱟᱦᱮᱸᱱ-ᱟ ᱾

The Recognition

About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Funny Eye Macau Sparkling ᱡᱚᱛᱚ ᱵᱟᱛᱟᱣ ᱠᱟᱱ ᱰᱨᱤᱝᱠ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ (Drink Packaging) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Funny Eye Macau Sparkling ᱡᱚᱛᱚ ᱵᱟᱛᱟᱣ ᱠᱟᱱ ᱰᱨᱤᱝᱠ ᱵᱚᱸᱫᱚᱵᱚᱸᱫ (Drink Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging
Diameter 65mm, height 120mm
Tags
Graphic,Macau,Cans,
Design Challenge
By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration
This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration
Designed in Hangzhou in May 2024.
Patents
Funny Eye
Team Members
Chunyang Wang

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