Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ
by Yuko Takagi
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 24,791
- Verified Award Winner
- Verify Award Status for #167834
The Design
About Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ
ᱠᱟᱱᱟᱰᱮ, ᱢᱤᱫ ᱩᱠᱩᱛ ᱡᱟᱯᱟᱱᱤ ᱠᱟᱨᱟᱯᱷᱴ ᱞᱤᱠᱩᱨ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱩᱞᱩ ᱰᱟᱦᱟᱨ ᱨᱮᱭᱟᱜ ᱥᱩᱱᱩᱢ ᱠᱷᱚᱱ ᱠᱟᱛᱮᱫ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱚᱱᱟ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱥᱟᱯᱷᱟ, ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱥᱟᱹᱫ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱢᱮᱞᱟᱣ ᱨᱮᱭᱟᱜ ᱠᱚᱱᱥᱮᱯ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮᱫ, ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱪᱟᱠᱪᱟᱠᱟᱣ ᱨᱮᱥᱟ ᱥᱟᱶ ᱠᱟᱥᱴᱚᱢ ᱣᱟᱥᱤ ᱠᱟᱜᱚᱡ ᱵᱮᱵᱦᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱮᱴ ᱟᱨ ᱚᱰᱚᱠ ᱪᱟᱠᱪᱟᱠᱟᱣ ᱛᱟᱞᱟ ᱨᱮ ᱮᱴᱟᱜ ᱛᱮᱭᱟᱨ ᱮᱫᱟ, ᱢᱤᱫ ᱡᱩᱛᱟᱣ ᱟᱨ ᱠᱟᱨᱤᱜᱟᱨᱤ ᱥᱟᱹᱰᱮ ᱞᱟᱹᱜᱤᱫ ᱾ ᱠᱟᱛᱷᱟ ᱨᱚᱝ ᱰᱨᱟᱣᱤᱝ ᱟᱨ ᱛᱤᱠᱤᱱ ᱚᱞ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱛᱤ ᱛᱮᱭᱟᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱲᱛᱤ ᱮᱫᱟ, ᱟᱨ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢ ᱴᱟᱭᱤᱯᱷᱮᱥ ᱢᱤᱫ ᱟᱹᱰᱷᱩᱱᱤᱠ ᱢᱮᱱᱠᱷᱟᱱ ᱥᱚᱝᱥᱠᱨᱤᱛᱤᱠ ᱛᱮ ᱰᱟᱦᱟᱨ ᱚᱠᱛᱟᱠᱟᱱ ᱯᱟᱦᱪᱟᱱ ᱥᱮᱞᱮᱫ ᱮᱫᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱞ ᱦᱚᱛᱮᱛᱮ ᱚᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱟᱦᱟᱨ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱛᱟᱞᱟ ᱨᱮ ᱡᱚᱲᱟᱣ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱹᱛ ᱡᱟᱠᱟᱛ ᱨᱮ ᱠᱩᱥᱤᱟᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kanade Japanese ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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