ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lays Deep Ridged Spicy Flavor Lto 2024 ᱥᱷᱮᱠᱽ ᱯᱟᱲᱦᱟᱣᱽ

PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Lays Deep Ridged Spicy Flavor Lto 2024 ᱥᱷᱮᱠᱽ ᱯᱟᱲᱦᱟᱣᱽ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 ᱥᱷᱮᱠᱽ ᱯᱟᱲᱦᱟᱣᱽ

PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ

ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

14,891

ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#169613 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Lays Deep Ridged Spicy Flavor Lto 2024 ᱥᱷᱮᱠᱽ ᱯᱟᱲᱦᱟᱣᱽ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱞᱮᱡᱽᱥ ᱰᱤᱯ ᱨᱤᱡᱰ ᱥᱯᱟᱭᱥᱤ ᱯᱶᱮᱴᱦᱚᱨ ᱡᱟᱦᱟᱸ ᱪᱤᱱ ᱨᱮ ᱠᱷᱚᱸᱡᱽ ᱠᱟᱱ ᱵᱟᱨ ᱴᱮᱨ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱥᱷᱮᱠᱽ ᱯᱷᱞᱮᱣᱚᱨ ᱞᱟᱹᱜᱤᱛ ᱚᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱦᱩᱭ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱚ ᱪᱟᱞᱟᱣ ᱠᱟᱱᱟ᱾ ᱥᱯᱟᱭᱥᱤ ᱦᱚᱴ ᱥᱴᱨᱤᱯ ᱟᱨ ᱥᱯᱟᱭᱥᱤ ᱮᱥᱴᱤᱝᱠᱤ ᱴᱳᱯᱷᱩ᱾ ᱮᱴᱦᱚᱨ ᱡᱟᱦᱟᱸ ᱛᱟᱲᱟᱝ ᱠᱚᱲᱟ ᱠᱚᱭ ᱪᱟᱞᱟᱣ ᱠᱚᱭ ᱨᱮ ᱥᱮᱴᱮᱨ ᱚᱠᱟ ᱠᱚ ᱠᱷᱩᱡᱽ ᱠᱚ ᱮᱠᱟ ᱮᱴᱟᱛ ᱨᱮ ᱨᱤᱞᱮᱠᱥ ᱦᱮᱯᱲᱟᱭᱠᱟᱛᱮ ᱜᱮ ᱚᱠᱟ ᱥᱮ ᱥᱴᱨᱤᱠ ᱦᱚᱲᱚᱠᱚ ᱟᱭᱢᱟᱠᱟᱱᱟ᱾ ᱵᱚᱲᱟ ᱟᱨ ᱡᱤᱣᱤ ᱡᱟᱹᱨᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮ ᱥᱯᱟᱭᱥᱤ ᱨᱩᱪᱤ ᱴᱟᱱ ᱴᱮᱴ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱰᱟᱭᱡᱟᱭᱤᱱ ᱛᱟᱲᱟᱝ ᱨᱮ ᱦᱮᱯᱲᱟᱣ ᱡᱟᱠᱟᱛ ᱠᱟᱱ ᱢᱩᱪᱷ ᱪᱤᱛᱟᱹᱨ ᱵᱟᱸᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱰᱤᱱᱟᱢᱤᱠ ᱠᱷᱟᱸᱡᱟ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱛᱮ ᱵᱟᱨ ᱠᱷᱚᱸ ᱯᱷᱞᱮᱣᱚᱨ ᱠᱚᱭ ᱯᱩᱨᱟ ᱴᱟᱨᱚᱢ ᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱᱟ᱾ ᱚᱱᱟ ᱦᱚᱪᱚ ᱨᱮ, ᱚᱱᱟ ᱨᱤᱞᱮᱠᱥ ᱮᱰᱤᱥᱚᱱ ᱨᱮᱸᱡᱽ ᱫᱚ ᱢᱤᱫ ᱡᱤᱣᱤ ᱡᱟᱠᱟᱛ ᱟᱨ ᱥᱟᱦᱴᱟ ᱛᱮ ᱪᱤᱱᱦᱟᱹ ᱦᱩ ᱡᱟᱦᱟᱸ ᱚᱲᱟᱜ ᱚᱴᱟᱭ ᱢᱮᱴᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Lays Deep Ridged Spicy Flavor Lto 2024 ᱥᱷᱮᱠᱽ ᱯᱟᱲᱦᱟᱣᱽ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lays Deep Ridged Spicy Flavor Lto 2024 ᱥᱷᱮᱠᱽ ᱯᱟᱲᱦᱟᱣᱽ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
ᱯᱨᱮᱨᱚᱱᱟ
We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

ᱥᱯᱚᱱᱥᱚᱨᱰ

Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ

ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

ᱱᱚᱢᱤᱱᱮᱴ