Sajad Izadi ᱨᱮᱱᱟᱜ Samarqand ᱵᱟᱠᱞᱟᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ (Baklava Packaging) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Samarqand ᱵᱟᱠᱞᱟᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ (Baklava Packaging)
Sajad Izadi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Hekayat Qand Parsi
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170163 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Samarqand ᱵᱟᱠᱞᱟᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ (Baklava Packaging) ᱵᱟᱵᱚᱛ ᱛᱮ
Samarqand ᱫᱚ Qazvin ᱵᱟᱠᱞᱟᱣᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱤᱨᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱯᱟᱨᱟᱢᱯᱟᱨᱚᱜᱚᱛ ᱦᱮᱸᱰᱮ ᱢᱤᱴᱷᱟᱹ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱡᱟᱹᱥᱛᱤ ᱛᱮ ᱜᱩᱸᱰᱤᱭᱟᱹᱱ ᱯᱤᱥᱛᱟ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱠᱟᱨᱰᱵᱚᱨᱰ ᱵᱟᱠᱚᱥ ᱫᱚ UV ᱵᱮᱥ ᱥᱟᱶᱛᱮ ᱚᱯᱷᱥᱮᱴ ᱛᱮ ᱪᱷᱟᱯᱟᱜ ᱠᱟᱱᱟ ᱟᱨ ᱢᱮᱴ ᱫᱟᱜ ᱵᱷᱤᱛᱤ ᱠᱚᱴᱤᱝ ᱛᱮ ᱯᱩᱨᱟᱹᱣᱜ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱛᱤ ᱛᱮ ᱟᱴᱠᱟᱨ ᱞᱮᱠᱟᱱ ᱴᱮᱠᱥᱪᱚᱨ ᱮ ᱵᱮᱱᱟᱣᱟ᱾ ᱮᱢᱵᱚᱥᱤᱝ ᱫᱚ ᱵᱟᱪᱷᱟᱣᱟᱜ ᱡᱟᱭᱜᱟ ᱠᱚᱨᱮ ᱵᱤᱵᱨᱚᱬ ᱟᱨ ᱫᱷᱮᱭᱟᱱ ᱮ ᱥᱮᱞᱮᱫᱟ, ᱟᱨ ᱢᱮᱴᱟᱞᱤᱠ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱝ ᱫᱚ ᱫᱟᱢ ᱮ ᱩᱫᱩᱜᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱤᱨᱟᱱ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱟᱢᱯᱟᱨᱚᱜᱚᱛ ᱟᱨ ᱟᱫᱷᱩᱱᱤᱠ ᱥᱴᱟᱭᱤᱞ ᱢᱮᱥᱟ ᱜᱮᱭᱟ, ᱚᱠᱟ ᱨᱮ ᱯᱤᱥᱛᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱦᱤᱨᱟ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ ᱚᱠᱟ ᱫᱚ ᱢᱤᱴᱷᱟᱹ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱮ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱦᱩᱰᱤᱧ ᱠᱤᱨᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱭᱩᱱᱤᱴ ᱵᱟᱠᱚᱥ ᱦᱚᱸ ᱧᱟᱢᱚᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Samarqand ᱵᱟᱠᱞᱟᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ (Baklava Packaging) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Samarqand ᱵᱟᱠᱞᱟᱣᱟ ᱯᱮᱠᱮᱡᱤᱝ (Baklava Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Baklava Qazvin is one of the most valuable traditional sweets of Iran.
This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base.
The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width: 260mm Depth: 38mm x Height: 200mm
- ᱴᱮᱜ ᱠᱚ
- Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture.
In some areas, embossing has been employed to draw attention, create focus, and add more detail.
Offset printing with UV base was used for this project.
The metallic nature of the green and gold colors conveys a greater sense of value to the audience. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Combining art with the printing industry has always been challenging.
Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times.
However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people.
The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts. - ᱜᱚᱵᱮᱥᱚᱱᱟ
- Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales.
To make purchasing in smaller sizes possible, single-unit packaging has also been designed.
Combining authentic art with modern industry can create something truly remarkable. - ᱯᱨᱮᱨᱚᱱᱟ
- In Iranian legends, winged angels were depicted as the source of knowledge on Earth.
They were knowledgeable in the sciences of astronomy, medicine, and geology.
The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype.
This wise old man is generous and brings blessings from the heavens to the people of Earth. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian.
Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself.
Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava.
The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Graphic Designer: Sajad Izadi
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Graphic Designer: Sajad Izadi
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
