Hello Spring ᱯᱷᱤᱪᱚᱨ ᱪᱤᱛᱟᱹᱨ by Lanhua Ma is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱞᱚᱪᱤᱛᱨ Competition Category.
ᱠᱟᱥᱟᱪᱞᱚᱪᱤᱛᱨ· 2025
Hello Spring ᱯᱷᱤᱪᱚᱨ ᱪᱤᱛᱟᱹᱨ
by Lanhua Ma
Client: Lanhua Ma
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱞᱚᱪᱤᱛᱨ Category
- 34,203
- Verified Award Winner
- Verify Award Status for #170683
The Design
About Hello Spring ᱯᱷᱤᱪᱚᱨ ᱪᱤᱛᱟᱹᱨ
ᱦᱮᱞᱳ ᱥᱯᱨᱤᱝ ᱢᱮᱱᱛᱮ ᱢᱤᱫ ᱠᱷᱚᱱ ᱫᱟᱲᱮᱭᱟᱜ ᱪᱮᱲᱮ ᱟᱨ ᱟᱭᱟᱜ ᱥᱤᱨᱡᱚᱱᱟᱛᱢᱠ ᱚᱞ ᱥᱟᱶᱛᱮ ᱡᱚᱛᱚ ᱠᱚᱦᱚᱸ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱮ87 ᱢᱤᱱᱤᱴ ᱞᱟᱹᱜᱤᱫ ᱪᱟᱹᱞᱩᱭᱟᱭ ᱟᱨ ᱱᱟᱱᱡᱤᱝ, ᱪᱟᱭᱱᱟ ᱨᱮ ᱛᱩᱞᱟᱹᱠᱟᱱᱟ ᱾ ᱦᱮᱞᱳ ᱥᱯᱨᱤᱝ ᱨᱮ ᱡᱤᱣᱟᱹᱛ ᱮᱠᱥᱚᱱ ᱟᱨ ᱛᱤᱭᱩᱸ-ᱟᱹᱠᱟᱹ ᱮᱱᱤᱢᱮᱥᱚᱱ ᱚᱠᱛᱚ ᱢᱮᱥᱟᱹ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱴᱮ ᱢᱤᱫ ᱮᱠᱥᱯᱮᱨᱤᱢᱮᱸᱴᱟᱞ ᱫᱮᱠᱷᱟᱣ ᱯᱟᱹᱨᱥᱤ ᱚᱲᱟᱠ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱾ ᱠᱟᱦᱱᱤ ᱯᱮ ᱛᱤᱱ ᱚᱲᱟᱜ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱠᱚ ᱚᱲᱟᱜ ᱨᱮ ᱚᱠᱟᱹ ᱦᱩᱰᱤᱝ ᱫᱮᱠᱷᱟᱣ ᱯᱟᱹᱨᱥᱤ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱨᱚᱸᱜ ᱯᱟᱴᱮᱴ ᱦᱟᱹᱞᱟᱜ ᱠᱷᱚᱱ ᱢᱟᱨᱟᱝ ᱵᱚᱦᱚᱠ ᱯᱟᱹᱨᱥᱤ ᱵᱚᱫᱚᱞ ᱦᱩᱭᱩᱜᱼᱟ ᱡᱩᱫᱤ ᱪᱮᱲᱮ ᱟᱭ ᱟᱡ ᱠᱚᱴᱷᱟ ᱧᱟᱢ ᱮᱫᱟ ᱾ ᱢᱤᱫ ᱜᱨᱟᱯᱷᱤᱠ ᱱᱟᱣᱮᱞ ᱠᱷᱚᱱ ᱟᱰᱟᱯᱴ ᱦᱩᱭᱩᱜ, ᱪᱤᱛᱟᱹᱨ ᱡᱚᱠᱷᱚᱱ ᱮᱥᱴ ᱮᱥᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱮᱰᱩᱠᱮᱥᱚᱱ ᱠᱚ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱠᱚᱢᱮᱰᱤ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮᱭᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱚᱠᱟᱹ ᱵᱚᱭᱚᱥ ᱨᱮᱭᱟᱜ ᱧᱮᱞᱚᱜ ᱠᱚᱴᱮᱴ ᱥᱮᱫᱟᱭ ᱠᱟᱛᱮ ᱥᱤᱠᱷᱟᱣ ᱵᱟᱵᱚᱫ ᱨᱮ ᱪᱤᱱᱛᱟᱹ ᱠᱟᱛᱮ ᱟᱢᱟᱫ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hello Spring ᱯᱷᱤᱪᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hello Spring ᱯᱷᱤᱪᱚᱨ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The film bridges cultures through universal comedy. Unlike typical children's films, it engages all ages while challenging rigid East Asian education. Director Ma's live-action mixed animation experimental techniques make this Chinese story globally accessible. Adapted from a bestselling graphic novel, it perfectly balances entertainment with meaningful social commentary on educational reform.
- Dimensions & Packaging
- Feature film: 87 minutes runtime
Format: Digital cinema package (DCP), 4:3 and 2.35:1 aspect ratio.Resolution: 2K, Delivery formats: DCP, ProRes 4444, H.264 - Tags
- Coming-of-age, Chinese education, Visual storytelling, Creative awakening, Color symbolism, Narrative filmmaking, Student expression, Cultural identity, Educational philosophy
- Production Technology
- Shot on-location in Nanjing using hybrid cinematography techniques that blend traditional narrative filmmaking with hand-drawn animation, which uses experimental visual language. The production employed stylized color grading to enhance comedic elements while maintaining emotional authenticity. It utilized non-linear editing structures to mirror the creative writing process central to the story. Sound design incorporates subtle cultural motifs without alienating international audiences. Post-production leveraged cross-cultural consultation to ensure subtitling captures linguistic nuances essential to the screenplay's comedic timing.
- Design Challenge
- Our most significant obstacles were severe budget limitations and pandemic restrictions that prevented large-scale shooting. We transformed these constraints into creative opportunities by developing a minimalist visual language that focused on intimate character moments rather than expensive set pieces. The pandemic's isolation inspired our narrative structure, with separated spaces becoming a storytelling device reflecting the protagonist's internal journey. We embraced lightweight production methods, filming with skeleton crews in naturally lit environments. These limitations ultimately strengthened our storytelling approach, pushing us toward more innovative visual solutions and a more authentic emotional core.
- Research
- This study explored how narrative film and visual design can effectively express educational themes. Through analysis of 21 Asian educational films' visual language, 40 color scheme experiments, and 15 focus group discussions, we established an aesthetic framework that resonates with audiences. Research demonstrated that specific color transitions (from monochromatic to saturated) can symbolically reflect a student's creative awakening, while non-linear narrative structures better represent the internal logic of the creative process. The combination of experimental montage techniques with traditional cinematography balanced artistic expression with audience accessibility. These findings directly influenced the film's visual design, pacing, and scene construction, creating a work with both artistic depth and narrative accessibility, providing new pathways for educational filmmaking.
- Inspiration
- This film emerged from the director's childhood struggle with writing despite having a father who was a renowned composition educator. The narrative transforms this personal journey into artistic expression, blending Eastern educational philosophy with Western filmmaking techniques. Research into pedagogical approaches across cultures informed the storytelling, offering authentic insight into educational reforms happening in contemporary China while creating a universally resonant story.
- Project Duration
- Filming between 2022 and 2023, Nanjing, China
- Operation Flow
- The film unfolds through three distinct chapters following a young student's writing journey, each marked by a unique visual approach. As she progresses, the film's palette transforms from desaturated to vibrant, mirroring her creative awakening. Humor builds through recurring motifs that viewers can anticipate and enjoy. The narrative invites the audience to reflect on their own educational experiences, creating an emotional connection that transcends cultural barriers while delivering a universal story about finding one's voice.
- Image Credits
- Image #All Film Stills, Nanjing Bad Student Media, 2024
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