Yanghe Naked Bottle Liquor ᱵᱟᱭᱡᱤᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Yanghe Naked Bottle Liquor ᱵᱟᱭᱡᱤᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 140,629
- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor ᱵᱟᱭᱡᱤᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Yanghe Naked Bottle Liquor ᱫᱚ ᱵᱟᱭᱡᱤᱩ, ᱢᱤᱫ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱰᱤᱥᱴᱤᱞᱰ ᱢᱟᱫᱽ, ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱠᱨᱤᱥᱴᱟᱞ ᱜᱽᱞᱟᱥ ᱵᱚᱛᱚᱞ ᱨᱮ ᱢᱤᱫ ᱠᱞᱟᱥᱤᱠ ᱯᱞᱚᱢ ᱵᱚᱛᱚᱞ ᱨᱩᱯ ᱟᱨ ᱟᱞᱜᱟ, ᱟᱫᱷᱩᱱᱤᱠ ᱜᱟᱨ ᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱮᱨᱚᱢ ᱫᱮᱨᱮᱧ ᱞᱮᱠᱟᱱ ᱜᱟᱰᱚᱱ ᱫᱚ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱯᱟᱨᱚᱢᱯᱚᱨᱤᱠ ᱢᱮᱨᱚᱢ ᱪᱤᱛᱟᱹᱨ ᱴᱷᱮᱱ ᱩᱫᱩᱜ ᱮᱢᱚᱜᱼᱟ᱾ ᱯᱩᱛᱨᱚᱸ ᱞᱮᱵᱮᱞ ᱫᱚ ᱫᱚᱦᱚ ᱟᱨ ᱥᱩᱫᱷᱨᱟᱹᱣ ᱟᱠᱟᱱᱟ, ᱟᱞᱜᱟ ᱜᱟᱨ ᱟᱨ ᱥᱟᱢᱴᱟᱣᱟᱱ ᱨᱚᱝ ᱢᱮᱥᱟ ᱥᱟᱶᱛᱮ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱞᱤᱞᱼᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱫᱚ ᱟᱹᱠᱷᱨᱤᱧ ᱛᱷᱟᱠ ᱨᱮ ᱮᱴᱟᱜ ᱠᱷᱚᱱ ᱯᱷᱟᱨᱪᱟ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱫᱚ ᱟᱞᱜᱟ ᱵᱚᱛᱚᱞ ᱢᱟᱫᱽ ᱨᱮ ᱡᱟᱹᱥᱛᱤ ᱜᱚᱱᱚᱝ ᱨᱮᱭᱟᱜ ᱟᱹᱭᱩᱨ ᱟᱨ ᱢᱤᱫ ᱯᱷᱟᱨᱪᱟ ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱮᱢ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 76 x 76 x 257 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Yanghe Naked Bottle Liquor ᱵᱟᱭᱡᱤᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yanghe Naked Bottle Liquor ᱵᱟᱭᱡᱤᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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