Heng Luo and Yi Huang ᱨᱮᱱᱟᱜ Moutai Dream Red ᱟᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ (ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱯᱞᱟᱴᱤᱱᱟᱢᱯᱮᱠᱮᱡᱤᱝ· 2025
Moutai Dream Red ᱟᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ (ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ)
Heng Luo and Yi Huang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Moutai Industrial Design Center
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#170889 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Moutai Dream Red ᱟᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ (ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱚᱣᱛᱟᱭ ᱰᱨᱤᱢ ᱨᱮᱰ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱟᱨᱟᱠ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱑᱓᱗ ᱜᱩᱱᱟᱱ ᱑᱓᱗ ᱜᱩᱱᱟᱱ ᱓᱖᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱟᱨ ᱦᱟᱱ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱱᱟᱜ ᱞᱮᱠᱚᱨᱣᱮᱨ ᱠᱷᱚᱱ ᱧᱟᱢᱟᱠᱟᱱ ᱥᱤᱱᱟᱵᱟᱨ ᱟᱨᱟᱜ ᱨᱚᱝ ᱵᱮᱵᱷᱟᱨᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱥᱟᱶ ᱢᱮᱥᱟᱠᱟᱛᱮ ᱢᱤᱫ ᱩᱛᱩᱢ ᱧᱮᱞ ᱮᱢᱮᱫᱟ᱾ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱵᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱢᱟᱥᱠᱚᱴ ᱫᱚ ᱨᱟᱹᱥᱠᱟᱹ ᱛᱮ ᱜᱤᱞᱟᱥ ᱨᱟᱠᱟᱵᱟᱠᱟᱫᱮᱭᱟᱭ ᱫᱮᱠᱷᱟᱣᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱛᱮᱭᱟᱨ ᱨᱮ ᱦᱚᱞᱚᱭᱤᱝ ᱴᱮᱠᱱᱤᱠ, ᱦᱚᱴ ᱥᱴᱮᱢᱯᱤᱝ ᱟᱨ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱪᱷᱟᱯᱟ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱫᱟᱲᱮᱭᱟᱜ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡᱽ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱵᱷᱟᱨᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱱᱟᱜ ᱒ᱟᱹᱴᱮᱡᱽ ᱙᱕ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱡᱟᱭᱜᱟ ᱫᱤᱥᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱥ ᱟᱨ ᱦᱟᱥᱟ ᱨᱮ ᱢᱮᱥᱟᱣᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱤᱨᱯᱷᱟᱹ ᱮᱢ, ᱡᱟᱣᱨᱟ ᱫᱚᱦᱚ ᱟᱨ ᱵᱷᱚᱡᱽ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Moutai Dream Red ᱟᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ (ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱯᱞᱟᱴᱤᱱᱟᱢ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱟᱢᱟᱱ ᱠᱷᱚᱱ ᱮᱴᱟᱜ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱫᱩᱱᱤᱭᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moutai Dream Red ᱟᱨᱟᱠ ᱯᱮᱠᱮᱡᱤᱝ (ᱣᱟᱭᱤᱱ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 137x137x360mm
- ᱴᱮᱜ ᱠᱚ
- Moutai, Wine, Chinese Red, Dream, Romance
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- ᱯᱨᱮᱨᱚᱱᱟ
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Renhuai city, 5 March 2024-19 April 2024
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Heng Luo
Yi Huang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Moutai Industrial Design Center
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
