Handicraft Class 10 Years Baijiu Packaging by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2025
Handicraft Class 10 Years Baijiu Packaging
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 13,307
- Verified Award Winner
- Verify Award Status for #170919
The Design
About Handicraft Class 10 Years Baijiu Packaging
ᱦᱮᱸᱰᱤᱠᱨᱟᱯᱴ ᱠᱞᱟᱥ 10 ᱥᱮᱨᱢᱟ ᱮᱱᱟ ᱢᱟᱨᱟᱸ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱠᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱾ ᱵᱚᱛᱚᱞ ᱨᱮ ᱠᱞᱟᱥᱤᱠ ᱴᱤᱭᱟᱨᱰᱨᱚᱯ ᱨᱩᱯ ᱛᱟᱦᱮᱸᱱ ᱟᱨ ᱢᱮᱴᱟᱞ ᱞᱟᱠᱟᱨ ᱥᱯᱨᱮ ᱥᱟᱶᱛᱮ ᱢᱮᱴ ᱰᱤᱯ ᱴᱤᱞ ᱴᱚᱱ ᱨᱮ ᱯᱩᱨᱟᱹᱣᱟᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱜᱟᱱᱢᱮᱴᱟᱞ ᱟᱨ ᱥᱩᱱᱟ ᱰᱤᱴᱮᱞ ᱥᱟᱶᱛᱮ ᱢᱤᱥᱮᱲᱟᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱚᱞ ᱠᱚ ᱞᱮᱴᱚᱨᱯᱨᱮᱥ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱥᱟᱡᱟᱣᱮᱱᱟ ᱾ ᱠᱮᱯ ᱨᱮ ᱛᱟᱹᱲᱟᱜ ᱦᱚᱸᱠᱟ ᱟᱱᱴᱤ-ᱠᱟᱣᱰᱟᱨᱯᱷᱮᱴᱤᱝ ᱯᱷᱤᱸᱪᱚᱨ ᱟᱨ ᱯᱟᱨᱮᱥ ᱛᱮ ᱧᱮᱞ ᱦᱚᱸ, ᱥᱩᱱᱟ ᱮᱢᱵᱚᱥᱰ ᱪᱚᱴᱟᱜ ᱢᱮᱱᱟᱜᱼᱟ, ᱚᱱᱰᱮ ᱜᱟᱞᱟ ᱨᱮ ᱪᱷᱟᱯᱟᱠᱟᱱ ᱠᱟᱜᱚᱡ ᱨᱮ ᱛᱟᱦᱟᱨᱮᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱚᱠᱥ ᱨᱮ ᱴᱤᱠᱟ ᱨᱩᱯ ᱴᱮᱢᱮ ᱠᱟᱱ ᱞᱮᱴᱚᱨᱯᱨᱮᱥ ᱰᱤᱴᱮᱞ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱤᱛᱟᱜ ᱡᱟᱭᱜᱟ ᱠᱟᱜᱚᱡ ᱠᱚ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱟᱨ ᱵᱟᱭᱚᱰᱤᱜᱨᱮᱰᱮᱵᱚᱞ ᱢᱮᱴᱮᱨᱤᱭᱟᱞ ᱠᱷᱚᱱ ᱚᱛᱟᱭ ᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Handicraft Class 10 Years Baijiu Packaging ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Handicraft Class 10 Years Baijiu Packaging ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed in a letterpress style with thoughtfully arranged text. The front of the outer box continues the classic beauty of letterpress art, featuring intricate details crafted into a stamp shape that emphasizes the liquor's collectible value.
- Dimensions & Packaging
- box：148mm*115mm*335mm，703g
bottle：100mm*100mm*304.3mm，781g - Tags
- Non-heritage handmade, real vintage, Baijiu art, craftsmanship, living artifacts in the bottle, Old liquor artwork
- Production Technology
- Cap: The cap features a breakable anti-counterfeiting design with a transparent, gold-embossed top. The neck sleeve is wrapped in paper, adorned with printed details that evoke a sense of vintage charm. Bottle: The metal lacquer spray on the bottle highlights the liquor's rich, understated quality, showcasing a matte texture and a deep teal primary color. Box: The front of the box continues the classic elegance of letterpress art, with intricate details crafted into a stamp shape to emphasize the liquor's collectible value. The interior includes paper inserts made from recyclable and biodegradable materials.
- Design Challenge
- The Handmade Class series showcases an advanced, multi-layered anti-counterfeiting design that provides comprehensive protection from the outside in. Its innovative four-in-one box security structure, combined with an enhanced internal explosion-proof cap, exemplifies cutting-edge technology and patented advancements in the industry. This robust design effectively combats counterfeiting and safeguards brand integrity, instilling greater confidence in users. Furthermore, the sophisticated appearance and intrinsic value of the Handmade Class series enhance and elevate the user's status and taste.
- Research
- Crafted under the guidance of China's master brewer and leading sommelier, in collaboration with seasoned artisans boasting 20 years of experience, the Handmade Class series adheres to the national intangible cultural heritage of Yanghe traditional brewing techniques. This liquor is meticulously handcrafted through 137 intricate steps, representing the pinnacle of brewing artistry. It embodies the harmony of nature and human skill, serving as a profound symbol of the rich and enduring heritage of Chinese culture. The product caters to the demand for more refined and upscale daily essentials. As a strategic new release from Yanghe's aged baijiu collection, it originates from Ming and Qing dynasty cellars and is crafted using traditional techniques recognized as intangible cultural heritage. This product represents a culmination of 600 years of history and brewing expertise, embodying a living relic in a glass and an artwork within aged baijiu.
- Inspiration
- The bottle showcases a sophisticated blend of deep teal and gunmetal hues, reflecting the rich, understated quality of baijiu while symbolizing the time-honored craftsmanship and tradition of artisanal brewing. It retains the classic teardrop shape, designed with a letterpress style and thoughtfully arranged text. The combination of deep teal and gold mirrors the quality of the aged baijiu and its cellar, conveying a sense of cultural depth.
- Project Duration
- Starting October 2023 Nanjing, Jiangsu, China
- Operation Flow
- The visual display of high quality and uniqueness complements the product's attributes. It not only highlights the artisan spirit of the item but also enhances its overall perception as high-end, valuable, and distinctive.
- Team Members
- Liandong Zhang
Xueqian Zhang
Chenchen Li
Aizong Lin - Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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