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Heinberg ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤ: ᱚᱴᱚᱸᱜ ᱵᱷᱚᱨᱚᱛᱤ ᱯᱮᱴᱠᱮᱡᱤᱝ by Wallrus Design Studio

Heinberg ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤ: ᱚᱴᱚᱸᱜ ᱵᱷᱚᱨᱚᱛᱤ ᱯᱮᱴᱠᱮᱡᱤᱝ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2025

Heinberg ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤ: ᱚᱴᱚᱸᱜ ᱵᱷᱚᱨᱚᱛᱤ ᱯᱮᱴᱠᱮᱡᱤᱝ

by Wallrus Design Studio

Client: Heinberg Co.

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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The Design

About Heinberg ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤ: ᱚᱴᱚᱸᱜ ᱵᱷᱚᱨᱚᱛᱤ ᱯᱮᱴᱠᱮᱡᱤᱝ

ᱯᱩᱛᱷᱤ ᱚᱱᱚᱲ: ᱦᱟᱭᱸᱵᱟᱨᱜ ᱢᱮᱱᱮᱛ ᱮᱴᱟᱜ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱮᱠᱦᱚᱨ ᱰᱨᱤᱝᱠ (energy drink) ᱞᱟᱹᱜᱤᱛ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱧᱩᱛᱩᱢ ᱠᱚ ᱮᱢ ᱠᱟᱱᱟ ᱢᱤᱫ ᱢᱟᱦᱟᱸ ᱵᱩᱨᱩ ᱠᱷᱚᱸ, ᱟᱨ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱨᱮ ᱢᱤᱱᱤᱢᱮᱞᱤᱥᱴ ᱵᱩᱨᱩ ᱟᱨ ᱚᱠᱟᱛ ᱚᱲᱟᱜ ᱠᱚ ᱠᱚᱢ ᱠᱚᱢ, ᱴᱷᱟᱹᱲ ᱡᱟᱱᱟᱢ ᱨᱮᱠᱷᱟ ᱠᱚ ᱦᱟᱛᱟᱸᱣ ᱢᱮᱭᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱴᱷᱟᱹᱲ ᱠᱟᱴᱷᱟ ᱠᱚ ᱡᱟᱦᱟᱸ ᱟᱹᱰᱤ ᱠᱚᱢ ᱟᱨ ᱡᱚᱛᱚ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱟᱹᱨᱦᱚᱸ ᱥᱴᱮᱸᱜ, ᱞᱚᱜᱚᱱ ᱟᱨ ᱡᱚᱛᱚ ᱠᱚ ᱡᱟᱦᱟᱱ ᱛᱮᱭᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱱᱟᱜᱟᱢ ᱛᱟᱦᱮᱸᱱ ᱟᱹᱠᱟᱜ-ᱟ ᱾ ᱚᱴᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱴᱚᱴᱚ ᱢᱮᱡᱚᱨᱢᱮᱸᱴ ᱡᱟᱦᱟᱸ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱟᱹᱠᱟᱜ-ᱟ, ᱚᱱᱟ ᱠᱟᱱᱟ ᱒᱒᱐ x ᱘᱕ x ᱘᱕, ᱟᱨ ᱚᱱᱟ ᱚᱠᱟᱛ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱛᱟᱭᱚᱢ ᱨᱮ ᱴᱷᱮᱴ ᱴᱷᱮᱴ ᱰᱷᱟᱵᱟᱜ ᱮᱦᱚᱵ ᱞᱮᱠᱷᱟᱛᱮ ᱟᱹᱲᱟᱝᱞᱮ ᱪᱚᱞᱟᱣ ᱦᱚᱸ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱥᱠᱨᱩ-ᱴᱚᱯ ᱞᱤᱰ (screw-top lid) ᱮᱴᱟᱜ ᱴᱚᱧ ᱚᱲᱟᱜ ᱠᱚ ᱵᱟᱹᱲᱮ ᱢᱮᱭᱟᱜ-ᱟ ᱾ ᱢᱤᱫ ᱥᱨᱤᱝᱠ ᱞᱮᱵᱮᱞ (shrink label) ᱨᱮ ᱟᱨᱴᱣᱟᱨᱠ ᱛᱟᱦᱮᱸᱱ ᱟᱹᱠᱟᱜ-ᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱢᱤᱫ ᱨᱚᱠᱷᱟ ᱞᱮᱭᱟᱨ (protective layer) ᱦᱚᱸ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱰᱨᱤᱝᱠ ᱡᱚᱛᱚ ᱥᱤᱸᱜᱤ ᱨᱚᱸᱰ ᱠᱷᱚᱸ ᱨᱚᱠᱷᱟ ᱢᱮᱭᱟᱜ-ᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Heinberg ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤ: ᱚᱴᱚᱸᱜ ᱵᱷᱚᱨᱚᱛᱤ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Heinberg ᱡᱟᱭᱜᱟ ᱠᱟᱹᱢᱤ: ᱚᱴᱚᱸᱜ ᱵᱷᱚᱨᱚᱛᱤ ᱯᱮᱴᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This design is not only visually appealing but also functional and sustainable, aiming to create a unique experience for the consumer. Hienberg is a premium drink that combines authentic flavors with high quality, and its packaging reflects these values.
Dimensions & Packaging
220 mm x 85 mm x 85 mm
Tags
Label Shrink, Energy Drink
Production Technology
Label Shrink
Design Challenge
To further protect the product, the packaging includes a UV-protective layer that shields the beverage from sunlight.
Research
The bottle is designed to fit comfortably in hand and is easy to carry. The screw-top lid prevents leaks
Inspiration
Hienberg means "majestic mountain", and this name has inspired our packaging design. Our goal was to convey a sense of authenticity, strength, and nature to the consumer.
Project Duration
The project started in March 2023 in Tehran and finished in September 2024 in Tehran.
Operation Flow
The packaging features minimalist designs of mountains and waterfalls, evoking a sense of calm and authenticity. These designs are created with soft, flowing lines to align with the Hienberg brand.
Patents
Copyright 2025 Heinberg co. all rights reserved.
Team Members
Design Director: Matin Mirzaei
Image Credits
Photographer: Iman Alemozaffar

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