After Design Living and Space Co.,Ltd. ᱨᱮᱱᱟᱜ Geneus DNA and Gatta ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ, ᱠᱟᱯᱷᱮ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2025
Geneus DNA and Gatta ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ, ᱠᱟᱯᱷᱮ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ
After Design Living and Space Co.,Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: After Design Living and Space Company Limited
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#172873 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Geneus DNA and Gatta ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ, ᱠᱟᱯᱷᱮ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱵᱟᱵᱚᱛ ᱛᱮ
Geneus DNA ᱟᱨ Gatta ᱫᱚ ᱢᱤᱫ ᱟᱭᱢᱟ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱱᱤᱡᱚᱨᱟᱜ ᱡᱮᱱᱮᱴᱤᱠ ᱧᱮᱞ ᱡᱚᱠᱷᱟ ᱥᱮᱣᱟ ᱟᱨ ᱢᱤᱫ ᱠᱟᱯᱷᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ Gatta ᱧᱩᱛᱩᱢ ᱫᱚ DNA ᱨᱮᱭᱟᱜ ᱯᱩᱱ ᱜᱚᱴᱟᱝ ᱵᱮᱥ A, C, G ᱟᱨ T ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱱᱤᱡᱚᱨᱟᱜ ᱦᱚᱲᱢᱚ ᱥᱩᱥᱛᱷᱚᱛᱟ ᱩᱫᱩᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ ᱵᱟᱨᱭᱟ ᱡᱚᱲᱟᱣ ᱩᱱᱤᱴ ᱨᱮ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸᱭᱟᱜ ᱢᱟᱯ ᱖ ᱵᱟᱲ ᱕ ᱢᱤᱴᱚᱨ, ᱡᱚᱛᱚ ᱛᱮ ᱖᱐ ᱵᱚᱨᱜᱚ ᱢᱤᱴᱚᱨ᱾ ᱢᱤᱫ ᱥᱟᱦᱴᱟ ᱨᱮ ᱡᱮᱱᱮᱴᱤᱠ ᱧᱮᱞ ᱡᱚᱠᱷᱟ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱥᱟᱦᱴᱟ ᱨᱮ ᱠᱚᱯᱷᱤ ᱮᱢᱚᱜ ᱠᱟᱱᱟ᱾ ᱥᱴᱮᱱᱞᱮᱥ ᱤᱥᱴᱤᱞ, ᱛᱚᱨᱚᱣᱟ ᱯᱚᱞᱤᱠᱟᱨᱵᱚᱱᱮᱴ, ᱵᱟᱸᱠᱟ ᱜᱟᱨ ᱟᱨ LED ᱯᱚᱴᱤ ᱢᱟᱨᱥᱟᱞ ᱛᱮ ᱢᱤᱫ ᱟᱜᱟᱢ ᱡᱩᱜᱽ ᱞᱮᱠᱟᱱ ᱧᱮᱞᱡᱚᱝ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ᱾ ᱡᱷᱟᱸᱡᱽᱲᱟ ᱥᱟᱡᱟᱣ ᱫᱚ ᱧᱮᱞᱤᱭᱟᱹ ᱠᱚ ᱥᱟᱭᱮᱸᱥ ᱠᱷᱚᱱ ᱥᱩᱠᱽ ᱥᱮᱫ ᱟᱹᱭᱩᱨ ᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱧᱮᱞ ᱡᱚᱠᱷᱟ ᱫᱚ ᱟᱹᱰᱤ ᱵᱚᱛᱚᱨ ᱵᱟᱭ ᱟᱹᱭᱠᱟᱹᱣᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Geneus DNA and Gatta ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ, ᱠᱟᱯᱷᱮ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Geneus DNA and Gatta ᱠᱤᱨᱤᱧ ᱫᱚᱠᱟᱱ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ, ᱠᱟᱯᱷᱮ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱡᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
- ᱴᱮᱜ ᱠᱚ
- Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- After Design Living and Space Co.,Ltd., 2025
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
