Jinzhongzi ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Jinzhongzi ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #173074The Design
About Jinzhongzi ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱡᱤᱱᱡᱷᱚᱝᱡᱤ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱟᱱᱦᱩᱭ ᱯᱚᱱᱚᱛ ᱨᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱ ᱢᱤᱫ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱟᱥᱤ ᱫᱚ ᱢᱤᱫ ᱠᱨᱤᱥᱴᱟᱞ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱮᱢᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱭᱟᱜ ᱞᱟᱛᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱟᱫ ᱯᱟᱴᱟ ᱛᱮ ᱯᱚᱴᱚᱢ ᱟᱠᱟᱱᱟ ᱟᱨ ᱥᱯᱨᱮ ᱨᱚᱝ ᱛᱮ ᱨᱚᱝ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱫ ᱛᱮᱭᱟᱨ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱯᱟᱨᱚᱢᱯᱟᱨᱟ ᱫᱚᱦᱚ ᱦᱚᱨᱟ ᱠᱚᱞᱮᱭᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱨᱟᱥᱤ ᱯᱩᱨᱩᱱᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱ ᱵᱤᱥᱮᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱦᱟᱸᱰᱤ ᱠᱚ ᱪᱮᱛᱟᱱ ᱨᱮ ᱢᱟᱫ ᱯᱟᱴᱟ ᱠᱚ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱑᱔᱕ ᱛᱮ ᱑᱑᱕ ᱛᱮ ᱒᱗᱕ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱱᱚᱶᱟ ᱵᱤᱵᱨᱚᱬ ᱫᱚ ᱯᱮᱠᱮᱡ ᱨᱮ ᱡᱚᱴᱮᱫ ᱧᱮᱞᱚᱜ ᱜᱩᱱ ᱮᱢᱚᱜᱼᱟ ᱟᱨ ᱵᱨᱟᱸᱰ ᱨᱮᱱᱟᱜ ᱩᱯᱨᱩᱢ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Jinzhongzi ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jinzhongzi ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
- Dimensions & Packaging
- 145mm*115mm*275mm
- Tags
- Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
- Production Technology
- This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
- Design Challenge
- The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
- Research
- Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
- Inspiration
- The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
- Team Members
- Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan
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