Zhen Yuan Zeng ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Zhen Yuan Zeng ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
ᱡᱷᱮᱱ ᱭᱩᱣᱟᱱ ᱡᱮᱝ ᱫᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹᱣ ᱦᱚᱪᱚᱠᱟᱱ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱵᱟᱭᱡᱤᱭᱩ ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱮᱫᱟᱛᱮᱨᱟᱱ ᱟᱨᱟᱜ (ᱥᱯᱤᱨᱤᱴ) ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱮᱨᱟᱢᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱮᱫᱟᱛᱮᱨᱟᱱ ᱟᱨᱟᱜ ᱪᱩᱠᱟᱹ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱨᱩᱯ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱴᱷᱤᱠ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱯᱟᱦᱴᱟ ᱠᱚ ᱯᱩᱭᱞᱩ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱠᱚ ᱥᱟᱯᱲᱟᱣ ᱟᱠᱟᱫᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱱᱟᱜ ᱧᱮᱞᱚᱜ ᱦᱟᱢᱟᱞ ᱠᱚ ᱠᱚᱢ ᱟᱠᱟᱫᱟ᱾ ᱫᱟᱜ ᱞᱦᱮᱨ ᱞᱮᱠᱟᱱ ᱰᱷᱟᱠᱱᱤ ᱫᱚ ᱪᱩᱠᱟᱹ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱟᱨᱟᱜ ᱨᱮᱱᱟᱜ ᱟᱞᱜᱟ ᱛᱮ ᱯᱩᱨᱟᱹᱣ ᱦᱚᱪᱚ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱥᱚᱞᱯᱷᱮᱴ ᱠᱟᱜᱚᱡ ᱛᱮ ᱯᱚᱴᱚᱢ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱚ ᱨᱩᱯ ᱨᱮᱱᱟᱜ ᱫᱷᱟᱹᱨ ᱞᱮᱵᱮᱫ ᱮᱫᱟ ᱟᱨ ᱨᱩᱯ ᱫᱚ ᱛᱷᱚᱲᱟ ᱩᱠᱩ ᱮᱫᱟ᱾ ᱠᱤᱨᱤᱧᱤᱡ ᱦᱚᱲ ᱫᱚ ᱠᱟᱜᱚᱡ ᱠᱚ ᱚᱪᱚᱜᱟ, ᱚᱱᱟᱛᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱴᱮ ᱩᱫᱩᱜᱚᱜᱼᱟ᱾ ᱯᱮᱠᱮᱡ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱘᱕ ᱜᱩᱱᱟᱱ ᱘᱕ ᱜᱩᱱᱟᱱ ᱑᱖᱕ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Zhen Yuan Zeng ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhen Yuan Zeng ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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