Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #173417The Design
About Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
ᱪᱟᱛᱮᱭᱩ ᱞᱩᱞᱟᱱ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱ ᱠᱚᱢ ᱟᱞᱠᱚᱦᱚᱞ ᱟᱨ ᱟᱫᱷᱟ-ᱦᱮᱰᱮᱢ ᱯᱩᱸᱰ ᱣᱟᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱤᱱ ᱠᱟᱱᱟ᱾ ᱞᱮᱵᱮᱞ ᱫᱚ ᱢᱮᱰ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱟᱴᱤᱡ ᱠᱟᱴᱤᱡ ᱡᱟᱭᱜᱟ ᱨᱮ ᱨᱚᱝ ᱟᱨ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱯᱷᱤᱱᱤᱥ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱞᱩᱞᱟᱱ ᱥᱩᱸᱫᱚᱨ ᱢᱮᱱᱛᱮ ᱧᱩᱛᱩᱢᱟᱱ ᱠᱟᱦᱱᱤ ᱨᱮᱭᱟᱜ ᱦᱚᱲ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱨᱮᱱᱟᱜ ᱯᱷᱞᱟᱭᱤᱝ ᱦᱣᱟᱭᱤᱴ ᱠᱟᱹᱢᱤᱦᱚᱨᱟ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱚᱯᱮᱱᱣᱟᱨᱠ ᱫᱚ ᱢᱤᱫ ᱟᱫᱷᱟ-ᱧᱮᱞᱚᱜ ᱡᱟᱱᱟᱞᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱱᱟᱜ ᱣᱟᱤᱱ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱞᱟᱛᱟᱨ ᱥᱮᱫ ᱨᱮᱱᱟᱜ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱜᱟᱨ ᱠᱚ ᱫᱚ ᱣᱟᱤᱱᱟᱨᱤ ᱨᱮᱱᱟᱜ ᱵᱟᱞᱤ ᱴᱟᱸᱰᱤ ᱠᱚ ᱩᱭᱦᱟᱹᱨ ᱚᱪᱚᱭᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱢᱟᱯ ᱫᱚ ᱗᱖ ᱜᱩᱱᱟᱱ ᱗᱖ ᱜᱩᱱᱟᱱ ᱓᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chateau Loulan ᱣᱟᱤᱱ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
- Dimensions & Packaging
- 76mmx76mmx300mm
- Tags
- Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
- Production Technology
- The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
- Design Challenge
- Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
- Research
- As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
- Inspiration
- Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
- Project Duration
- August - December 2024, Shenzhen, China
- Operation Flow
- The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Weijun Liu
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