Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ
by Gamze Binici
Client: Gamze Binici
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
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About Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ
Book Text: ᱢᱮᱜᱥ ᱥᱠᱤᱱ ᱫᱚ ᱢᱤᱫ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱲᱦᱟᱹᱣ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱯᱨᱚᱡᱮᱠᱴ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱱᱮᱪᱟᱨᱟᱞ ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱷᱟᱥ ᱠᱟᱛᱮ ᱨᱮᱭᱟᱜ ᱦᱚᱲᱢᱚ ᱪᱟᱢ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱢᱮᱜᱱᱮᱥᱤᱭᱟᱢ ᱨᱮᱭᱟᱜ ᱢᱩᱞ ᱵᱩᱱᱤᱭᱟᱫ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱜᱚᱞ, ᱟᱴᱚᱢ ᱠᱷᱚᱱ ᱟᱹᱰᱤ ᱟᱹᱰᱤ ᱪᱤᱱᱦᱟᱹ ᱛᱮ ᱪᱤᱱᱦᱟᱹᱣ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱵᱟᱨ ᱛᱷᱟᱠ ᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱩᱯᱥᱤᱛᱤ ᱠᱷᱚᱱ ᱵᱤᱥᱛᱟᱨ ᱡᱤᱱᱤᱥ ᱵᱤᱵᱨᱚᱬ ᱟᱞᱜᱟ ᱟᱠᱟᱫᱼᱟ, ᱡᱟᱦᱟᱸ ᱵᱮᱵᱷᱟᱨᱤᱡ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱟᱯᱷᱟ, ᱵᱷᱚᱨᱥᱟ ᱛᱮ ᱡᱟᱦᱟᱸ ᱟᱱᱵᱚᱠᱥᱤᱝ ᱟᱱᱩᱵᱷᱚᱵ ᱫᱟᱨᱟᱭ ᱛᱮ ᱪᱟᱞᱟᱣ ᱠᱚᱣᱟ ᱾ ᱥᱯᱨᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱱᱚᱶᱟ ᱛᱚᱨᱤᱠᱟ ᱢᱤᱫ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ, ᱟᱨᱜᱚᱱᱚᱢᱤᱠ ᱨᱩᱯ ᱟᱨ ᱢᱤᱫ ᱴᱮᱠᱥᱪᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱟᱠᱚᱣᱟᱜ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱟᱱᱩᱵᱷᱚᱵ ᱵᱟᱲᱛᱤ ᱮᱢ ᱮᱫᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mags Skin Primary Function: ᱜᱟᱸᱫᱷᱚ ᱮᱴᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
- Dimensions & Packaging
- 37 x 37 x 138 mm box dimension
- Tags
- skincare, deodorant, body care, packaging, brand identity, wellness, personal care
- Production Technology
- The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
- Design Challenge
- It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
- Research
- Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
- Inspiration
- The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
- Project Duration
- The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
- Operation Flow
- The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
- Patents
- Copyrights belong to Gamze Binici.
- Image Credits
- Gamze Binici
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