Dukang Soullink ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ by Wei Li is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Dukang Soullink ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #174343The Design
About Dukang Soullink ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
ᱰᱩᱠᱟᱝ ᱥᱚᱞᱞᱤᱝᱠ ᱫᱚ ᱵᱟᱨ ᱵᱚᱛᱚᱞ ᱟᱨᱠᱷᱤ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱨᱮ ᱵᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮ 580 ᱢᱤᱞᱤᱞᱤᱴᱟᱨ ᱵᱟᱭᱡᱩ ᱢᱮᱱᱟᱜ-ᱟ — 322 ᱟᱨ 258 ᱢᱤᱞᱤᱞᱤᱴᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮ, ᱟᱨ ᱟᱞᱠᱚᱦᱚᱞ ᱢᱟᱛᱨᱟ ᱫᱚ 52 ᱯᱨᱚᱛᱤᱥᱚᱛ ᱠᱟᱱᱟ᱾ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 125 × 96 × 160 ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ᱾ ᱥᱟᱰᱮ ᱞᱟᱦᱟᱨ ᱞᱮᱠᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱠᱨᱤᱥᱴᱟᱞ ᱞᱮᱠᱟᱱ ᱵᱚᱛᱚᱞ ᱨᱮ ᱠᱷᱚᱫᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱵᱟᱨᱟᱱᱟᱜ ᱵᱚᱛᱚᱞ ᱡᱟᱹᱯᱤᱫ ᱫᱚᱦᱚ ᱚᱠᱛᱚ ᱢᱤᱫ ᱯᱩᱨᱟᱹ ᱱᱟᱠᱥᱟ ᱵᱮᱱᱟᱣᱚᱜ-ᱟ᱾ ᱵᱟᱠᱥᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱥᱤᱞᱤᱠᱚᱱ ᱯᱮᱰ ᱠᱚ ᱫᱷᱟᱠᱟ ᱠᱚ ᱥᱟᱸᱣᱛᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱟᱛᱮ ᱯᱮᱲᱟ ᱨᱮᱭᱟᱜ ᱦᱮᱯᱨᱟᱣ ᱵᱤᱥᱚᱭ ᱫᱚ ᱥᱟᱶᱛᱟᱨᱤ ᱱᱩ ᱟᱨ ᱥᱤᱨᱯᱷᱟᱹ ᱮᱢᱚᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱧᱮᱞ ᱯᱟᱹᱨᱥᱤ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱭ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Dukang Soullink ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dukang Soullink ᱟᱨᱠᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
- Dimensions & Packaging
- Width 125mm x Depth 96mm x Height 160mm
- Tags
- Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
- Production Technology
- Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process. - Design Challenge
- Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords. - Research
- Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
- Inspiration
- The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
- Project Duration
- 2025-07-01
- Operation Flow
- 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
- Team Members
- Liu Xinhui, Dong Jinghong, Li Wei
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