Hellenic Routes ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱣᱟᱭᱤᱱ ᱵᱚᱛᱚᱞ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Hellenic Routes ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱣᱟᱭᱤᱱ ᱵᱚᱛᱚᱞ
Client: Elgeka
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
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About Hellenic Routes ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱣᱟᱭᱤᱱ ᱵᱚᱛᱚᱞ
ᱦᱮᱞᱮᱱᱤᱠ ᱨᱩᱴᱥ ᱫᱚ ᱢᱤᱫ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱣᱟᱭᱤᱱ ᱵᱚᱛᱚᱞ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱞᱟᱠᱪᱟᱨ ᱩᱭᱦᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱪᱟᱨᱠᱚᱱᱟ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱪᱮᱯᱴᱮ, ᱯᱩᱛᱷᱤ ᱞᱮᱠᱟᱱ ᱨᱩᱯ ᱛᱟᱦᱮᱸᱱ ᱠᱷᱟᱹᱛᱤᱨ ᱥᱟᱵ ᱟᱨ ᱫᱚᱦᱚ ᱟᱞᱜᱟᱣᱜᱼᱟ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ ᱰᱟᱠ ᱴᱤᱠᱚᱴ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱜᱨᱤᱠ ᱣᱟᱭᱤᱱ ᱛᱮᱭᱟᱨ ᱴᱚᱴᱷᱟ ᱥᱟᱶ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱ ᱴᱚᱴᱷᱟᱨᱮᱭᱟᱜ ᱞᱚᱠᱠᱟᱛᱷᱟ ᱯᱚᱥᱟᱜ ᱠᱚ ᱩᱫᱩᱜᱼᱟ᱾ ᱯᱨᱤᱢᱤᱭᱟᱢ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱴᱮᱠᱥᱪᱚᱨ ᱯᱷᱤᱱᱤᱥ ᱟᱨ ᱵᱟᱨᱤᱠ ᱪᱷᱟᱯᱟ ᱛᱮ ᱯᱚᱥᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱯᱷᱨᱮᱢ ᱡᱤᱱᱤᱥ ᱠᱚ ᱩᱫᱩᱜ ᱨᱟᱠᱟᱵᱼᱟ᱾ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱚᱥᱟᱨ ᱙᱖ ᱢᱤᱢᱤ, ᱜᱚᱦᱤᱨ ᱔᱒ ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱑᱗᱕ ᱢᱤᱢᱤ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱩᱯ ᱫᱚ ᱡᱟᱣᱨᱟ ᱡᱤᱱᱤᱥ ᱥᱮ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱴᱮ ᱥᱟᱦᱟᱭᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hellenic Routes ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱣᱟᱭᱤᱱ ᱵᱚᱛᱚᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hellenic Routes ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱣᱟᱭᱤᱱ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
- Dimensions & Packaging
- Width 96mm x Depth 42mm x Height 175mm
- Tags
- Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
- Production Technology
- The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
- Design Challenge
- The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
- Research
- Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
- Inspiration
- The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
- Project Duration
- The project started in July 2021 in Athens and finished in December 2024 in Athens.
- Operation Flow
- The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
- Team Members
- Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki - Image Credits
- Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas
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