Burkan Ciftciguzeli and Ibrahim Gulbas ᱨᱮᱱᱟᱜ Pinar Nature Blend ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Pinar Nature Blend ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
Burkan Ciftciguzeli and Ibrahim Gulbas ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: B12 Creative Branding
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#178481 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pinar Nature Blend ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱤᱱᱟᱨ ᱱᱮᱪᱟᱨ ᱵᱞᱮᱸᱰ ᱫᱚ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱮᱛᱟᱱ ᱧᱮᱞᱚᱜ ᱦᱚᱨᱵᱟᱞ ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱛᱷᱚᱠ ᱨᱮ ᱢᱤᱫ ᱟᱞᱜᱟ, ᱱᱟᱶᱟ ᱟᱨ ᱯᱩᱨᱟᱹ ᱧᱮᱞᱚᱜ ᱛᱮᱭᱟᱨ ᱦᱚᱨᱟ ᱮᱢ ᱵᱮᱵᱷᱟᱨᱮᱫᱟ᱾ ᱡᱟᱹᱛᱤ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱡᱤᱱᱤᱥ ᱠᱚ ᱟᱨ ᱵᱷᱤᱛᱨᱤ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱯᱷᱚᱴᱚ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱯᱟᱹᱨᱥᱟᱹᱞ ᱛᱷᱚᱠ ᱛᱮᱫ ᱛᱮ ᱠᱤᱨᱤᱧᱤᱡ ᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱨᱚᱠᱚᱢ ᱞᱚᱜᱚᱱ ᱜᱮ ᱧᱮᱞ ᱩᱨᱩᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱠᱚ᱾ ᱞᱚᱦᱚᱫ ᱵᱚᱫᱚᱞ ᱨᱚᱝ ᱵᱟᱝ ᱠᱷᱟᱱ ᱛᱤᱠᱷᱟᱹ ᱵᱚᱫᱚᱞ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱠᱟᱨᱴᱚᱱ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱷᱟᱯᱟ ᱫᱚ ᱥᱟᱯᱷᱟ ᱟᱨ ᱢᱤᱫᱩᱱ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱱᱚᱶᱟ ᱛᱮᱫ ᱛᱮ ᱧᱮᱞᱚᱜ ᱜᱚᱲᱚᱵᱚᱲᱚ ᱠᱚᱢᱚᱜᱼᱟ ᱟᱨ ᱛᱟᱠ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱ ᱮᱴᱟᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱠᱷᱚᱱ ᱱᱚᱶᱟ ᱡᱤᱱᱤᱥ ᱜᱷᱟᱨᱚᱸᱡᱽ ᱫᱚ ᱟᱞᱜᱟ ᱛᱮᱫ ᱛᱮ ᱟᱞᱟᱫᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pinar Nature Blend ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pinar Nature Blend ᱧᱩᱸ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
- ᱴᱮᱜ ᱠᱚ
- tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
- ᱯᱨᱮᱨᱚᱱᱟ
- Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Burkan Ciftciguzeli and Ibrahim Gulbas
ᱥᱯᱚᱱᱥᱚᱨᱰ
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