China International Import Expo 2025 ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ by HKTDC Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱩᱛᱥᱟᱵ Competition Category.
ᱨᱩᱯᱟᱩᱛᱥᱟᱵ· 2026
China International Import Expo 2025 ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ
Client: Hong Kong Trade Development Council
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱩᱛᱥᱟᱵ Category
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- Verified Award Winner
- Verify Award Status for #179627
The Design
About China International Import Expo 2025 ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ
China International Import Expo 2025 ᱫᱚ Shanghai ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱮᱯᱟᱨ ᱢᱮᱲᱟ ᱨᱮ Hong Kong ᱨᱮᱭᱟᱜ ᱠᱚᱢᱯᱟᱱᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫ ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱡᱟᱭᱜᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱵᱟᱨᱭᱟ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ ᱢᱮᱱᱟᱜᱼᱟ, ᱢᱤᱫ ᱫᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱢᱤᱫ ᱫᱚ ᱯᱮᱥᱟᱜᱛ ᱥᱮᱣᱟ ᱠᱚ ᱞᱟᱹᱜᱤᱫ᱾ ᱡᱚᱢᱟᱜ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ (Food Pavilion) ᱨᱮ ᱞᱚᱞᱚ ᱧᱮᱞᱚᱜ ᱢᱚᱰᱩᱞᱟᱨ ᱠᱟᱴ, ᱢᱮᱴᱟᱞᱮᱨ ᱵᱟᱨᱤᱠ ᱠᱟᱹᱢᱤ, ᱵᱟᱜᱟᱱ ᱞᱮᱠᱟᱱ ᱛᱮᱭᱟᱨ ᱟᱨ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱢᱟᱨᱥᱟᱞ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫ ᱟᱭᱢᱟ ᱦᱮᱸᱫᱮᱞᱟᱜ ᱥᱟᱦᱟᱫ ᱧᱟᱢᱚᱜ ᱦᱚᱨ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱥᱮᱣᱟ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ (Service Pavilion) ᱨᱮ ᱡᱤᱭᱚᱱ ᱞᱮᱠᱟᱱ ᱫᱟᱜ ᱰᱷᱮᱣ ᱨᱩᱯ, ᱦᱩᱰᱤᱧ ᱦᱩᱰᱤᱧ ᱵᱚᱫᱚᱞᱚᱜ ᱨᱚᱝ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱠᱟᱸᱛᱷ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱪᱟᱞᱟᱜ ᱦᱚᱨ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ᱾ ᱵᱟᱨᱭᱟ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱢᱚᱰᱩᱞᱟᱨ ᱰᱷᱟᱸᱪᱟ ᱟᱨ ᱠᱚᱢ ᱵᱤᱡᱞᱤ ᱡᱚᱢᱚᱜ LED ᱢᱟᱨᱥᱟᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
China International Import Expo 2025 ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ China International Import Expo 2025 ᱩᱫᱩᱜ ᱥᱚᱫᱚᱨ ᱯᱮᱵᱷᱤᱞᱤᱭᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
- Dimensions & Packaging
- The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
- Tags
- CIIE, HKTDC, Exhibition Design
- Production Technology
- Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
- Design Challenge
- Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
- Research
- Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
- Inspiration
- The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
- Project Duration
- The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
- Operation Flow
- The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
- Team Members
- HKTDC Creative Department
- Image Credits
- Hong Kong Trade Development Council
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