Alara Selin Murkozoglu ᱨᱮᱱᱟᱜ Sushico ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Sushico ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ
Alara Selin Murkozoglu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Sushico
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180080 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Sushico ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱩᱛᱷᱤ ᱚᱱᱚᱞ: ᱛᱩᱨᱠᱤ ᱨᱮᱭᱟᱜ ᱢᱟᱢᱟᱝ ᱟᱨ ᱵᱟᱝ ᱢᱟᱨᱟᱝ ᱯᱟᱸᱦᱟᱛ ᱨᱮᱱ ᱯᱩᱨᱵᱤ ᱯᱷᱟᱨ ᱤᱸᱠᱮᱡᱟᱱ ᱨᱮᱥᱴᱳᱨᱮᱱᱴ ᱪᱮᱱ ᱞᱮᱠᱷᱟᱛᱮ, Sushico ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱫ ᱠᱟᱛᱷᱟ ᱢᱤᱫ ᱱᱟᱶᱟ ᱱᱮᱞ ᱯᱷᱮᱰᱟᱛ ᱛᱮ ᱫᱚᱦᱲᱟ ᱵᱷᱟᱹᱜ ᱮᱫᱟ, ᱯᱩᱨᱵᱤ ᱯᱷᱟᱨ ᱨᱮᱭᱟᱜ ᱫᱚᱨᱥᱚᱱ ᱟᱨ ᱪᱤᱱᱦᱟᱹ ᱠᱷᱚᱱ ᱮᱢᱟᱱᱟᱱ ᱢᱤᱫ ᱧᱮᱞ ᱯᱟᱹᱲᱦᱟᱣ ᱛᱮᱭᱟᱨᱮᱫᱟ ᱾ ᱮᱥᱤᱭᱟᱱ ᱥᱩᱱᱫᱚᱨᱛᱟ ᱫᱚ ᱱᱤᱡᱮᱨᱟᱜ ᱠᱟᱱᱡᱤ-ᱟᱫᱷᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱦᱚᱛᱮᱛᱮ ᱱᱟᱶᱟ ᱞᱮᱠᱷᱟᱱ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱟᱠᱟᱱᱟ, ᱢᱤᱫᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱟᱡ ᱨᱮᱭᱟᱜ ᱠᱟᱦᱱᱤ ᱞᱟᱹᱭᱮᱫᱟ ᱾ ᱢᱤᱫ ᱱᱟᱶᱟ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱯᱟᱞᱮᱴ, ᱡᱟᱯᱟᱱᱤ ᱟᱨᱟᱜ ᱫᱟᱨᱟᱭᱛᱮ, ᱟᱨ ᱯᱷᱟᱹᱲᱪᱟᱹ ᱛᱮ ᱵᱟᱪᱷᱟᱣᱟᱠᱟᱱ ᱴᱟᱭᱯᱳᱜᱨᱟᱯᱷᱤ, ᱵᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱟᱛᱢᱟ ᱥᱟᱶ ᱢᱮᱥᱟᱣ ᱠᱟᱛᱮ, ᱢᱤᱫ ᱠᱚᱢ ᱢᱮᱱᱠᱷᱟᱱ ᱡᱚᱨᱟᱶᱟᱱ ᱥᱤᱥᱴᱚᱢ ᱯᱩᱨᱟᱹᱣ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Sushico ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sushico ᱢᱩᱲᱩᱫ ᱠᱟᱹᱢᱤ: ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm - ᱴᱮᱜ ᱠᱚ
- Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
- ᱯᱨᱮᱨᱚᱱᱟ
- The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- 2025 Turkey, İstanbul
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Sushico 2025
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.
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