Global Keepsake ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ by Wei Bai, Xianjun Chen and Rubo Chen is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Global Keepsake ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ
by Wei Bai, Xianjun Chen and Rubo Chen
Client: Shenzhen Hello Tech Energy Co.,Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #180524The Design
About Global Keepsake ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ
ᱜᱞᱚᱵᱟᱞ ᱠᱤᱯᱥᱮᱠ ᱫᱚ ᱥᱤᱧ ᱪᱟᱸᱫᱚ ᱫᱟᱲᱮᱭᱟᱱ ᱯᱚᱨᱴᱮᱵᱚᱞ ᱯᱟᱣᱟᱨ ᱥᱴᱮᱥᱚᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱢᱩᱞ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨ ᱛᱮᱫ, ᱡᱤᱱᱤᱥ ᱟᱨ ᱜᱚᱱᱚᱝ ᱫᱚ ᱵᱚᱫᱚᱞ ᱵᱟᱝ ᱟᱠᱟᱱᱟ᱾ ᱫᱷᱟᱨᱛᱤ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢᱟᱱ ᱡᱟᱭᱜᱟ ᱠᱚᱣᱟᱜ ᱢᱩᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱞᱟᱹᱭᱛᱮ ᱠᱟᱛᱷᱟ ᱟᱨ ᱡᱚᱢᱟ ᱫᱚᱦᱚ ᱞᱮᱠᱟᱱ ᱢᱩᱞᱽ ᱠᱚ ᱥᱮᱞᱮᱫᱟ᱾ ᱪᱮᱛᱟᱱ ᱰᱷᱟᱠᱚᱱ ᱫᱚ ᱪᱤᱨᱟᱹ ᱞᱮᱠᱟᱛᱮ ᱪᱤᱨ ᱚᱰᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱵᱩᱠᱢᱟᱨᱠ ᱦᱮᱸ ᱟᱡ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱜ ᱮᱞᱵᱚᱢ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱯᱮᱠᱮᱡ ᱫᱚ ᱡᱷᱤᱡᱽ ᱛᱟᱭᱚᱢ ᱦᱚᱸ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱪᱷᱟᱯᱟ ᱨᱮ ᱦᱚᱲᱮᱡ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱱ ᱥᱭᱟᱦᱤ ᱟᱨ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱚᱯᱷᱥᱮᱴ ᱯᱨᱚᱥᱮᱥ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱚᱰᱩᱞᱟᱨ ᱪᱤᱛᱟᱹᱨ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱯᱨᱚᱰᱚᱠᱴ ᱥᱤᱨᱤᱡᱽ ᱡᱩᱲᱟᱹᱣ ᱛᱮ ᱦᱟᱨᱟ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱚᱱᱟᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱛᱟᱭᱚᱢ ᱮᱛᱚᱵᱚᱜ ᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱭᱟᱜ ᱡᱤᱭᱚᱱ ᱚᱠᱛᱚ ᱡᱟᱹᱥᱛᱤᱭᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Global Keepsake ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Global Keepsake ᱯᱨᱚᱰᱚᱠᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design rethinks packaging for solar powered portable power stations without changing structure, materials, or cost. Original illustrations of global landmarks add cultural narrative and collectible value, extending the package’s lifecycle. The flip top becomes interactive bookmarks and a DIY album, increasing engagement with no extra resources. Maintaining a minimalist brand language, the scalable system transforms disposable packaging into a sustainable, experience-driven brand touchpoint.
- Dimensions & Packaging
- Dimensions: Width 225mm x Depth 197.5mm x Height 129 mm
Material: 250g CCNB, E flute corrugated board (140gsm liner 100gsm medium), matte lamination
Ink: Soy based ink - Tags
- Cultural packaging, cultural packaging, brand touchpoint, original illustration, modular visual system, series design, collectible value, interactive experience, sustainable design, cross-market adaptability, mass-production feasibility
- Production Technology
- The design prioritizes mass production feasibility, using an original illustration system and modular visuals for scalable series expansion. Vector illustrations ensure stable quality across sizes and printing conditions. Soy-based inks and standard offset printing balance color accuracy and sustainability. Interactive features reuse the existing unboxing structure, enabling tear-off and modular use without added processes, achieving design innovation while maintaining production efficiency.
- Design Challenge
- The main challenge was creating lasting emotional value for functional packaging without adding resources or complexity. Internally, this meant introducing cultural narratives within the brand’s visual system without weakening recognition. Externally, it required balancing cross-market cultural differences and ensuring mass production feasibility. The tension between creativity and practicality was resolved through restrained visuals and guided user interactions.
- Research
- Research Type: Design driven applied research.
Objective: Extend consumer electronics packaging value and emotional lifecycle without extra resources.
Method: Case analysis, user observation, scenario simulation, unboxing records, and internal reviews.
Participants: Users across markets and internal teams.
Results: Reusable structures and cultural narratives boost retention, making packaging a sustainable, long term brand touchpoint. - Inspiration
- This project reflects on the industry habit of discarding functional packaging after use. Without changing structure, materials, or cost, the design adds lasting value and emotional meaning, turning packaging into a sustainable brand touchpoint. Inspired by the universal recognition of global landmarks, original illustrations and reusable structures encourage long term retention, extending the packaging’s lifecycle through design.
- Project Duration
- The project officially launched in June 2025 in Shenzhen, China, and was completed in February 2026 in Shenzhen, China.
- Operation Flow
- This design rethinks packaging after unboxing. Once its protective role is done, it transforms into bookmarks and modular keepsakes. Through unboxing, tearing, assembling, and keeping, users engage continuously. This encourages retention and use, extending the packaging life and strengthening brand memory.
- Team Members
- Wei Bai, Xianjun Chen, Rubo Chen and Lvhan Chen
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