Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ
by Jiayi Lu
Client: Chic Della
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #182118The Design
About Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ
ᱪᱤᱠ ᱰᱮᱞᱟ ᱫᱚ ᱢᱚᱪᱟ ᱠᱨᱤᱢ (ᱯᱷᱮᱥ ᱠᱨᱤᱢ) ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱩᱡᱷᱚᱣ ᱛᱟᱣᱦᱩᱣᱟᱣᱩ ᱣᱩᱰᱵᱞᱚᱠ ᱪᱷᱟᱯᱟ ᱥᱟᱶᱛᱮ ᱢᱤᱫᱴᱮᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱝ ᱨᱟᱡᱽᱵᱚᱸᱥ ᱨᱮᱭᱟᱜ ᱣᱩᱰᱵᱞᱚᱠ ᱪᱷᱟᱯᱟ "ᱯᱷᱞᱟᱣᱟᱨᱥ ᱵᱞᱩᱢ ᱤᱱ ᱣᱮᱞᱛᱷ ᱮᱱᱰ ᱯᱨᱚᱥᱯᱮᱨᱤᱴᱤ" ᱨᱮᱭᱟᱜ ᱯᱤᱭᱚᱱᱤ ᱵᱟᱦᱟ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱟᱹᱰᱤ ᱱᱟᱶᱟ ᱡᱤᱭᱚᱢᱮᱴᱨᱤᱠ ᱰᱷᱟᱹᱲ ᱛᱮ ᱦᱟᱴᱤᱧ ᱟᱨ ᱫᱚᱦᱲᱟ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱢᱮᱱᱠᱷᱟᱱ ᱢᱩᱞ ᱪᱷᱟᱯᱟ ᱨᱮᱭᱟᱜ ᱛᱤᱠᱷᱤᱱ ᱜᱟᱨ ᱟᱨ ᱴᱮᱠᱥᱪᱚᱨ ᱫᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱮᱱᱟᱢ ᱵᱟᱠᱚᱥ ᱫᱚ ᱟᱨᱴ ᱠᱟᱜᱚᱡ ᱛᱮ ᱥᱚᱱᱟ ᱯᱷᱚᱭᱤᱞ ᱪᱷᱟᱯᱟ ᱥᱟᱞᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱢᱟᱯ ᱫᱚ 250 ᱜᱩᱱᱚᱱ 90 ᱜᱩᱱᱚᱱ 250 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱮᱴ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱩᱢ ᱫᱚ "ᱫᱤ ᱥᱤᱠᱨᱮᱴ ᱚᱯᱷ ᱯᱷᱞᱟᱣᱟᱨ ᱵᱭᱩᱴᱤ" ᱠᱟᱱᱟ ᱟᱨ ᱱᱚᱶᱟ ᱫᱚ ᱵᱟᱦᱟ ᱛᱮ ᱦᱚᱲᱢᱚ ᱦᱟᱨᱛᱟ ᱡᱚᱛᱚᱱ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱵ ᱫᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱵᱤᱪᱟᱹᱨ ᱮ ᱩᱫᱩᱜ ᱮᱫᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chic Della ᱠᱨᱤᱢ ᱮᱱᱟᱢ ᱯᱮᱠᱮᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- CHIC DELLA has partnered with Suzhou Taohuawu woodblock prints to launch a co-branded face cream gift set. The set deconstructs and reassembles the magnificent scene of peonies in the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," using contemporary design techniques to reconstruct traditional auspicious patterns. This allows century-old intangible cultural heritage to be revitalized through a beauty medium.
- Dimensions & Packaging
- Gift box size, length 250mm x width 90mm x Height 250mm, Cream box 1, length 80mm x width 80mm x Height 80mm,Cream box 1, length 45mm x width 35mm x Height 130mm.
- Tags
- Branding, Packaging, Gift
- Production Technology
- The gift box is made using art paper and a gold foil stamping process.
- Design Challenge
- The packaging, with its auspicious meaning of "flowers blooming and wealth," echoes the traditional Chinese people's wishes for wealth, peace, longevity, and fulfillment. It combines modern design with daily skincare products to bring classical auspicious culture back into everyday life.
- Research
- Suzhou local brands × Suzhou intangible cultural heritage, strengthen the locality of "Suzhou aesthetics", and integrate symbols such as Taohuawu, peony, and Pingjiang misty rain into products, making them a mobile business card of Gusu culture.
- Inspiration
- The gift set, named "Floral Beauty Secrets," subtly reflects the Eastern aesthetic wisdom of "nourishing the skin with flowers" and constructs a complete cultural narrative from visual appeal to efficacy.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The packaging design features peony patterns inspired by the Ming Dynasty Taohuawu woodblock print "Flowers Bloom in Wealth and Prosperity," which are deconstructed in a modern geometric style while retaining the sharp lines and textures of the woodblock print. The gift box is named "The Secret of Flower Beauty," echoing the Eastern skincare philosophy of "nourishing the skin with flowers."
- Patents
- Copyrights belong to CHIC DELLA, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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