Mountain River and Sage ᱵᱟᱭᱡᱤᱭᱩ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ by Yao Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2026
Mountain River and Sage ᱵᱟᱭᱡᱤᱭᱩ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ
by Yao Wu
Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
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- Verified Award Winner
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The Design
About Mountain River and Sage ᱵᱟᱭᱡᱤᱭᱩ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ
ᱢᱟᱣᱩᱱᱴᱮᱱ ᱨᱤᱵᱷᱚᱨ ᱮᱱᱰ ᱥᱮᱡᱽ ᱫᱚ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱵᱟᱭᱡᱤᱭᱩ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱰᱤᱥᱴᱤᱞ ᱟᱠᱟᱱ ᱦᱟᱹᱰᱤᱭᱟᱹ ᱠᱟᱱᱟ᱾ ᱵᱟᱦᱨᱮ ᱨᱮᱭᱟᱜ ᱥᱞᱤᱵᱷ ᱫᱚ ᱢᱮᱴ ᱯᱩᱸᱰ ᱟᱨᱴ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱨᱮ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱵᱨᱚᱸᱡᱽ ᱯᱷᱚᱭᱮᱞ ᱥᱴᱮᱢᱯ ᱟᱠᱟᱱ ᱱᱟᱠᱥᱟ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮ, ᱚᱠ ᱵᱷᱤᱱᱤᱭᱚᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱤᱸᱡᱤᱱᱤᱭᱚᱨᱰ ᱠᱟᱴᱷ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱚᱰᱮᱠᱥ ᱥᱴᱟᱭᱤᱞ ᱵᱟᱠᱥᱚ ᱯᱩᱛᱷᱤ ᱞᱮᱠᱟ ᱠᱷᱩᱞᱟᱹᱣᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱰᱷᱟᱠᱱᱟ ᱠᱷᱩᱞᱟᱹᱣ ᱞᱮᱠᱷᱟᱱ ᱢᱟᱣᱩᱱᱴ ᱛᱟᱭᱤ ᱟᱨ ᱭᱮᱞᱚ ᱨᱤᱵᱷᱚᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱱᱚᱨᱟᱢᱤᱠ ᱪᱤᱛᱟᱹᱨ ᱧᱮᱞᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱯᱮᱭᱟ ᱵᱚᱛᱚᱞ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱟᱨᱴᱤᱯᱷᱤᱠᱮᱴ ᱠᱚ ᱯᱷᱨᱮᱢ ᱟᱠᱟᱫᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱱᱰᱚᱝ ᱯᱨᱚᱵᱷᱤᱱᱥ ᱨᱮᱭᱟᱜ ᱞᱟᱠᱪᱟᱨ ᱡᱤᱭᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱫᱼᱟ᱾ ᱦᱟᱹᱰᱤᱭᱟᱹ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱛᱮ ᱧᱮᱞᱚᱜ ᱠᱟᱱ ᱨᱮᱴᱨᱚ ᱥᱴᱟᱭᱤᱞ ᱡᱟᱭᱜᱟ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱟᱨ ᱟᱫᱷᱩᱱᱤᱠ ᱦᱚᱨ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Mountain River and Sage ᱵᱟᱭᱡᱤᱭᱩ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mountain River and Sage ᱵᱟᱭᱡᱤᱭᱩ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
- Dimensions & Packaging
- Length 300mm x Width 240mm x Height 190mm
- Tags
- Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
- Production Technology
- The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
- Design Challenge
- How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
- Research
- This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
- Inspiration
- The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
- Project Duration
- The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
- Operation Flow
- Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation. - Patents
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- Team Members
- Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
- Image Credits
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